Loyalty Builders Appoints New President

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Former Microsoft executive joins growing company.

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"Dennis has the skills we need to help manage our growth."
--Mark Klein, CEO and Founder

Loyalty Builders, a pioneer builder of Marketing Automation software has appointed Dennis Erdle President and COO. The announcement was made by CEO Mark Klein, founder of the company.

Erdle, a former Microsoft executive, has more than 25 years of management experience in the business software industry. As Senior Director of Business Development at Microsoft he was responsible for assessing growth opportunities and potential acquisitions. He was formerly Senior VP of US Operations at Great Plains Software, responsible for all sales, marketing, and services.

“We’re extremely fortunate to find an executive with such a deep understanding of our business,” said Mark Klein, founder of Loyalty Builders. “Dennis brings sales, marketing, and management expertise to our company that’s going to be extremely valuable to our customers,” he said.

Loyalty Builders was founded in 1999 to help businesses gain more revenue from their existing customers. The company’s predictive analysis solution, based on customer transaction data, gives direct marketers actionable and individualized customer insight. This leads to more efficient use of marketing dollars, higher response and retention rates, and increases in revenue.


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