Asset Guard Endorsement® (A.G.E.) Partners With Assisted Living Federation of America (ALFA) to Offer Comprehensive Senior Living Renters Insurance

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First of its kind - new insurance specifically designed to help protect seniors and their belongings living in senior care communities against accidents and third party claims

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Asset Guard Endorsement (A.G.E.),the leader in senior living rental insurance, today announces its alliance with the Assisted Living Federation of America (ALFA). The A.G.E. and ALFA relationship is just one of the many reasons why residents in senior care communities choose A.G.E. to help protect their savings and personal belongings in the event of a lawsuit, fire or theft. Unlike other insurance products, A.G.E. is the only insurance specifically designed for senior living.

Eugene J. Solomon of A.G.E. says, “We are honored to ally with ALFA – the largest advocate for professionally-managed, consumer driven senior living communities in the country. A.G.E.’s unique commitment to providing seniors the most comprehensive protection available when they leave their homes and enter senior care communities is unparalleled. A.G.E. provides a great combination of coverage, cost and convenience. Our seniors now have the ability to ensure a lifestyle they want on their own terms.”

“A.G.E. liability insurance is no ordinary renters’ insurance program. It is a renter’s insurance option that has been designed to serve seniors choosing a senior living community, and their families, who want to protect their loved ones’ assets,” says Jamison Gosselin, SVP of Marketing at ALFA.

A.G.E. is a unique personal liability insurance that protects household items, including furniture, clothing, appliances, jewelry, family heirlooms and more, which seniors bring with them to senior living communities. In addition, A.G.E. guards against financial loss if a senior is found responsible for someone else's injury or property damage. Many seniors may not realize that their personal belongings are not protected if their community is damaged by fire, or other threats to the home. In addition, A.G.E. insurance protects against damage incurred by mobility chairs to ensure seniors are protected in every facet of their community.

“The fastest growing segment of our population is seniors 65 and older. During a challenging transition to a new home or environment, seniors might not realize, or think about, potential accidents for which they can be held personally liable,” said Chuck Pedone, Regional Vice President of Marketing for Philadelphia Insurance Companies (PHLY) which underwrites this coverage. “Accidents can and do happen. This coverage is designed to provide the very best protection to both seniors and the communities where they live.”

For more information on A.G.E. please visit http://www.assetguardendorsement.com

About A.G.E.-Asset Guard Endorsement®

A.G.E.-Insurance® has allied with The Assisted Living Federation of America (ALFA) and continues to be recognized as the leader in senior living rental insurance.
For more information please visit http://www.assetguardendorsement.com

About Assisted Living Federation of America

ALFA is the largest national association exclusively dedicated to professionally-managed, consumer driven senior living communities and the seniors and families they serve. ALFA creates the future of senior living inclusive of independent living, assisted living and Alzheimer’s care services by advocating for choice, accessibility, independence, dignity, and quality of life for all seniors, facilitating business excellence and ensuring an informed public. Visit ALFA’s Web site at http://www.alfa.org.

About Philadelphia Insurance

Philadelphia Insurance Companies designs, markets, and underwrites commercial property/casualty and professional liability insurance products incorporating value added coverages and services for select industries. In operation since 1962, the Company, whose commercial lines insurance subsidiaries are rated A+ (Superior) by A.M. Best Company and AA- for counterparty credit and financial strength by Standard & Poor’s, is nationally recognized as a member of Ward's Top 50 and National Underwriter’s Top 100 (for in-depth financial information, please visit our website at http://www.phly.com). The organization has 47 offices strategically located across the United States to provide superior service.

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