Fidarsi Wins 2011 Smart50 Award Placement - Redefining Australia's retail furniture landscape

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Online Australian Designer Furniture store, Fidarsi, adds another trophy to their swag of awards achieved in 2011.

SmartCompany, Australia’s premier business journal, today proudly announced the inclusion of Fidarsi Furniture, winning coveted 28th placement in the 2011 Smart50 Awards. The Smart50 awards annually review, recognise and celebrate Australia's fastest-growing businesses.

James Thomson, editor of SmartCompany, introduced the award winners as the new breed of fast-growing companies that are nimbly navigating Australia’s patchwork economy. “Many of the businesses on the list have come of age in a period of huge economic uncertainty and it showed as they remained focused on staying lean and improving internal systems and processes to ensure growth remains sustainable.”

A variety of businesses appeared on the 2011 Smart50 Awards list encompassing a variety of industries including recruitment, information technology, retail and telecommunications. Fidarsi, an online retailer of designer furniture, conceptualises, produces and distributes their designer collection in Australia and the USA. The agency also extends their custom production direction to their online clients creating unique and exclusive designer furniture pieces at a fraction of the retail price. Their online furniture showroom (http://www.fidarsi.com.au) showcases current season’s collection including leather lounges, outdoor wicker furniture, bedroom furniture and dining tables and chairs.

“The 2011 Smart50 Award winners arrived with a huge bang; with their average growth rate during the past three years an impressive 97%, well above last year’s average growth rate of 60%. They did it through careful planning, innovation and a huge focus on investing in their people. The Smart50 are deliberately planning and running their businesses around the idea that products, projects and new business areas may need to be scaled up or down very quickly to adapt to changing market circumstances.”

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