7-Eleven Celebrates September 29th National Coffee Day With Free Cup of Joe to Consumers

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To Mark National Coffee Day With a Fresh Brewed “Thank-You” to Customers, 7-Eleven® Stores In the U.S. Will Give Away a Free Medium-Size Cup of Hot Coffee While Supplies Last on Thursday, Sept. 29th Between 7-11am.

A recent study found that 75% of coffee drinkers enjoy a cup of coffee as part of their daily routine. To mark National Coffee Day with a fresh brewed “thank-you” to customers, 7-Eleven® stores in the U.S. will give away a free medium-size cup of hot coffee, cappuccino or latte while supplies last on Thursday, September 29th, 2011 between 7-11am.

The celebration kicked off a day early with an interactive game held on 7-Eleven’s Facebook page which allowed fans to dip a “drip” (aka, obnoxious person) into a giant 7-Eleven coffee cup setup live at Union Station in Washington D.C. on Sept, 28th.

B-roll:     Event footage, local consumers buying coffee, Facebook game shots and soundbites.

Online: Video, photos and press information to view, download and share at: http://magicbulletmedia.com/MNR/nationalcoffeeday

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses close to 8,900 7-Eleven stores in North America. Globally, there are approximately 43,300 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at http://www.7-Eleven.com.

About the 7-Eleven Coffee Trends Survey
The Opinion Research Corporation International (ORC) fielded a telephone survey about coffee trends on behalf of 7-Eleven among a nationally representative sample of 1,009 Americans. The data has been weighted based on U.S. Census data in regards to age, sex, geography, race and education. Interviewing for the survey was completed from September 8-12, 2011. Results have a margin of error of +/- 3% at the 95% confidence level.


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Elana Gichon
MagicBullet Media
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