Right Time Revenue Optimization enables B2B and B2C marketers to meet that challenge by moving beyond traditional, and in the long run costly, demand generation services that often do not effectively target buyers based on their needs.
Boston, MA (PRWEB) September 29, 2011
Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today unveiled its new website at http://www.extraprise.com, with a call-to-action for marketers to evolve their marketing organizations to Right Time Revenue Optimization. Right Time Revenue Optimization uses customer intelligence-based multi-channel marketing campaigns to optimize value to the buyer at the right time in the customer life cycle. Global economic trends and more sophisticated marketing and sales technologies are driving greater marketing responsibility for corporate revenue goals. Right Time Revenue Optimization enables B2B and B2C marketers to meet that challenge by moving beyond traditional, and in the long run costly, demand generation services that often do not effectively target buyers based on their needs.
To bring Right Time Revenue Optimization to the market through Extraprise’s i2i Marketing Services, the company also announced the appointment of Joe Cordo as Chief Marketing Officer. In this role, Mr. Cordo will be responsible for leading Extraprise’s worldwide marketing strategy and execution. A winner of more than a dozen national and international marketing awards, he brings expertise in Internet marketing, demand generation, product marketing, communications, and business development to Extraprise. Previously, Mr. Cordo led marketing at three SaaS companies, building market leadership through innovative go-to-market strategies. At Bullhorn, his marketing leadership drove the company's growth more than 400% over four years, culminating in worldwide market and brand leadership.
“Marketers across virtually every industry recognize the new reality of being drivers of corporate revenue goals. The time is now for them to extend the runway of marketing automation systems by adopting Right Time Revenue Optimization through the use of customer intelligence in their multi-channel marketing campaigns,” said Michael Shanker, CEO and co-founder of Extraprise. “For more than a decade, Extraprise has been working to deliver this value to our clients. With Joe Cordo joining our executive team, we look forward to his seasoned leadership in helping Extraprise continue to provide more value to marketers worldwide as we enter our next stage of growth.”
The explosion of data and customer interaction history is making it an imperative for marketers to embrace Right Time Revenue Optimization. IDC’s 2011 Digital Universe Study, “Extracting Value from Chaos,” notes that information has exploded by almost 1000% in the last five years, with 75% of it generated by consumers, while enterprises touch more than 80% of that data. The implication is clear for B2B and B2C CMOs and marketing organizations. With more than 1.8 zettabytes (1.8 trillion gigabytes) of information created and replicated, online customer interactions need to be driven by applying innovative and sophisticated customer intelligence and demand generation services that are timely across the customer life cycle.
“Extraprise brings much more to B2B and B2C marketers than the management of sophisticated data. A deep understanding of marketing strategy, business process excellence and customer intelligence-based multi-channel marketing, from generating and managing tens of millions of customer interactions across a wide variety of industries, positions the company for market leadership,” said Joe Cordo, Chief Marketing Officer at Extraprise. “I’m very excited about working with our team to drive the next stage of Extraprise’s growth.”
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, creating customer intelligence and using it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.
About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit http://www.extraprise.com or call +1(888)i2iMKTG or email info(at)extraprise(dot)com.
Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.