Bibendum Wine Ltd appoints new management board

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Bibendum Wine Ltd, has appointed a new management board to oversee all operations.The new board is in charge of a thriving company. The latest company results saw Bibendum turnover grow by 22% in 2010-11 to £176.9m with a 33% rise in profitability, a strong performance in a static market.

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The new board is in charge of a thriving company. The latest company results saw Bibendum turnover grow by 22% in 2010-11 to £176.9m with a 33% rise in profitability.

Bibendum Wine Ltd has appointed a new management board to oversee all operations. Three existing board members - Michael Saunders (Managing Director), James Kowszun (Finance Director) and Richard Cochrane (Off Trade Director) - are joined by Fiona Cochran (Marketing Director), Bob Smyllie (Operations Director) and Kirstie Papworth (Supply Director).

The new board is in charge of a thriving company. The latest company results saw Bibendum turnover grow by 22% in 2010-11 to £176.9m with a 33% rise in profitability, a strong performance in a static market.

Managing Director, Michael Saunders, said: “All three new board members have been promoted internally following several years of delivering outstanding results in their areas of the business. I would like to congratulate them on their appointment and look forward to working with them as we target an even better performance over the next few years.”

The new board have been overseeing a number of major projects at Bibendum including: implementing a learning & development programme, acquiring ISO14001 environmental certification and developing a new market insights division. More details below.

Investing in People

Bibendum has launched a new Learning & Development programme for its employees which focuses on two main areas: developing leadership and management skills; and enhancing capabilities across the business.

Bibendum is working with external business development professionals to develop bespoke programmes tailored to the future needs of both individuals and of the company as a whole.

The programmes include training on aspects such as sales skills, management development and leadership. The implementation includes everything from one-on-one coaching sessions and mentoring to externally-run workshops and skills audits.

Michael Saunders said: “Bibendum’s greatest asset has always been the people that work here; and by investing in our team’s skills and development we can ensure that we are in the very best position possible to meet future challenges and to grow the success of our business.”

Bibendum, the Environment & Corporate Social Responsibility

Bibendum’s commitment to society and the environment was recently acknowledged when the company won the Corporate Social Responsibility Award at the International Wine Challenge in September 2011. This is the second year in a row Bibendum has won the award which is given to the wine merchant who does the most to tackle issues such as the environment, charity and responsible drinking.

In August, Bibendum also received ISO14001 certification following a rigorous audit of its environmental management system and policies.

Bibendum now recycles over 65% of all office waste, sends paperless invoices to 90% of customers, and uses a lightweight glass bottle for 18% of its wines. This lightweight bottle saves the equivalent of 500,000 bottles worth of glass and 621 tonnes of carbon emissions per year.

Industry Leading Consumer Insights

Bibendum’s Market Insights division continues to lead the industry in terms of understanding consumer tastes, trends and demands with the development of its ‘Prospect’ data mapping tool.

Designed and built by the company’s Market Insights division, ‘Prospect’ puts Bibendum in the unique position of being able to inform trade customers exactly who their customers really are by providing information on their taste profile, spending power and buying habits. This allows on trade operators to tailor their wine ranges and offering to meet specific local consumer demand.

Data is taken from sources including the Bibendum Taste Test survey (which has had over 20,000 respondents), AC Nielsen, CACI and the Local Data Company.

Marketing Director, Fiona Cochran, said: “No-one is more important to the wine trade than the consumer but the industry has ignored their point of view for too long. ‘Prospect’ is the result of two years’ work and allows us to differentiate ourselves from our competitors in a very significant way. No other wine merchant is able to offer this level of consumer insight and help its customers make decisions that will have a real impact on their profitability.”

Tradeteam: New Logistics Partner

Bibendum has appointed Tradeteam as its logistics and warehousing partner. In a collaborative effort Bibendum and Tradeteam have developed a bespoke service to meet Bibendum’s needs and the first deliveries in Bibendum’s new branded vans took place on Monday 19th September.

Bibendum will migrate to the new service on a phased basis which is planned to complete in February 2012.

The partnership will deliver service improvements to Bibendum’s customers leveraging Tradeteam’s investment in process and systems which drive consistency. In addition, Bibendum can now offer enhanced nationwide coverage and have dramatically increased the proportion of customers who receive a next day delivery service.

Final Comment

“These above areas are just some of the many projects and initiatives currently being implemented by Bibendum as we prepare the business for what we see as a very bright future in 2012 and beyond.” Michael Saunders, Managing Director.

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Gareth Groves