Avectra Co-Sponsors State of Enterprise 2.0 Collaboration by Chess Media Group

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65 Percent of Organizations Believe Enterprise 2.0 Collaboration will Increase Productivity

Enterprises are undergoing great change as management examines the complex web of choices around enterprise collaboration

Avectra, which offers web-based association management software (AMS) and social community software, today announced its joint sponsorship of the newly published research report, State of Enterprise 2.0 Collaboration, produced by management consultancy and strategic advisory firm Chess Media Group. Findings reveal how emergent collaboration is increasingly a necessity for businesses to stay competitive in a global economy.

Organizations are now faced with choices in how to use emergent collaboration technologies to increase business performance and global competitiveness. The study seeks to shed light on such areas as where should senior management begin, on which areas should they focus, and how should budget be allocated, among others.
Research highlights include:

  •     Business managers and IT managers are beginning to work more closely together to co-own and co-sponsor emergent collaboration initiatives. Forty-six percent (46%) of respondents state that their organization’s business and IT departments were jointly responsible for sponsoring the effort.
  •     Forty-three percent (43%) of companies cite financial gain (cost savings and revenue generated) from implementing enterprise collaboration tools.
  •     There is not a strong enough focus on developing an enterprise strategy before deploying a technology platform.
  •     Solving a business problem or achieving an objective is just as good as being able to show a financial ROI.
  •     Eighty-six percent (86%) of companies use full-feature collaboration platforms for employee collaboration.
  •     Blogs are the most widely used emergent collaboration tool within organizations, with seventy percent (70%) utilizing an internal or external blogging platform.
  •     Popular collaboration tools include blogs (70%), videos for general communication (67%), and forums to ask or answer questions and get internal peer support (72%).

The report examines the current state of Enterprise 2.0, covering the business drivers of collaboration, sources of sponsorship, deployment and implementation, employee adoption, practical applications of emergent collaboration tools, and financial and non-financial performance.

“Enterprises are undergoing great change as management examines the complex web of choices around enterprise collaboration,” said Patrick Dorsey, vice president of marketing for Avectra. “This topic is ripe for exploration, and Chess Media Group brings great expertise, passion and insight to this theme. We could not have envisioned a better group to lead this research.”

“Our research reveals that a combination of business strategy, open culture, and technology are core components when approaching emergent collaboration,” said Connie Chan, Principal and Co-Founder of Chess Media Group. “Partnering with Avectra, a company with a strong history of industry innovation, reinforces our belief that they understand how emergent collaboration can drive business value and reveals their commitment to providing market-leading solutions.

The State of Enterprise 2.0 Collaboration report presents findings from an online survey conducted in Spring 2011. Over 230 end-users within small, mid-size, and enterprise-size companies headquartered around the world participated in the survey.
To view and download the State of Enterprise 2.0 Collaboration, visit the Chess Media Group Resources page. Registration is required.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra’ s proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

About Chess Media Group
Chess Media Group is a management consultancy that offers advisory services to help organizations understand how to leverage social and collaborative technologies. We develop strategies that address employee, customer, and partner-facing business problems and initiatives. Chess Media Group is the author of the popular and industry-recognized Enterprise 2.0 Case Study Series that features organizations implementing emergent collaboration initiatives.

To download the case studies and learn more about Chess Media Group, please visit http://www.chessmediagroup.com/

Patrick Dorsey

Ann Shannon
PAN Communications

Connie Chan
Chess Media Group


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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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