First Choice Power’s Food First Program Reaches Milestone of Providing 1 Million Meals in Texas

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Electricity company unites customers, employees, and business and community partners behind common goal to fight hunger in Texas.

The challenge was met in a little more than a year, but the good that these nutritious meals provide will last much longer in the lives of people we serve. We are proud to partner with First Choice Power

Ending national Hunger Action Month on a high note, First Choice Power today announced that its statewide Food First™ program has reached a milestone of providing 1 million meals to those in need throughout Texas.

Since May 2010, First Choice Power has been working toward the goal with the creation of a unique summer and holiday food bags for kids, ongoing volunteer projects with employees, social media promotions, canned food drives with business customers and grants for other nonprofit partners. To surpass the 1 million meal goal, First Choice Power matched $5,500 in donations made via a partnership with the Temple Chamber of Commerce during Hunger Action Month.

“Our entire First Choice Power family has embraced the cause of eliminating hunger for the millions of Texans that don’t have enough food,” said Brian Hayduk, president of First Choice Power. “We as Texans still have a ways to go in helping provide resources for those who go hungry in our communities, but the fact that we’ve been able to achieve this milestone is exciting for us. We’ve seen all areas—our employees, partners, community and business colleagues — come together and help us stand against the crisis of hunger in our state.”

Texas ranks second-worst in the country for food insecurity, with more than 4.2 million residents (18 percent of the state’s population) unsure of from where their next meals will come. Texas also leads the nation in childhood hunger, with one out of three children facing food insecurity.

“When we looked at the statistics on hunger in Texas, it was obvious this is where we should focus our community efforts,” said Catherine Carlton, community relations manager at First Choice Power. “As a company, we are committed to our communities and to putting people first. Our employees and customers live and work in the areas in our state that are in the greatest crisis, so helping meet this tangible need is the right thing to do for us.”

This September, for Hunger Action Month, First Choice Power has been promoting several initiatives and opportunities for the community to get informed and engaged, online and off, in fighting hunger, including:

Providing employee volunteer hours to soup kitchens, food banks, homeless shelters and other local nonprofits

Offering matching donations to community organizations that support local food banks and food pantries

Teaming up with The Texas Food Bank Network and Baylor University’s Texas Hunger Initiative to produce the first-ever Hunger Gap Report that shows the need in each county across Texas

Partnering with The Girl Scouts of Northeast Texas on the 9.10.11 project, which helps girls learn how to raise awareness and donations to fight hunger in their communities

Hosting a “Clash of the Cans” food drive competition between Texas City and Galveston Ball high schools

Via social media, donating one meal for every “retweet” of Hunger Action Month messages on Twitter, and, as a sign of solidarity, one meal for every comment on a hunger-related post on Facebook and on First Choice Power’s blog, The Current

“Texas Food Bank Network recognizes the amazing accomplishment that First Choice Power’s Food First program has made by providing 1 million meals to food banks and feeding organizations in the state,” said Barbara Anderson, state director of Texas Food Bank Network. “The challenge was met in a little more than a year, but the good that these nutritious meals provide will last much longer in the lives of people we serve. We are proud to partner with First Choice Power.”

To learn more about the Food First programs and ways to get involved in helping fight hunger across Texas, visit

About First Choice Power
First Choice Power is an energy company committed to identifying what is most important to our customers and putting their needs first. Texas business and residential customers can depend on First Choice Power for competitive pricing and excellent customer service. First Choice Power is committed to giving back to the communities it serves through its Food First ™ hunger initiative, Reduce Your Use Grants™, recycling efforts and supporting employees’ community engagement. Learn more at Keep up to date on the latest energy news and join the conversation by following us on Twitter @firstchoicepwr, Facebook or The Current blog,

PUCT REP Certification No. 10008 | First Choice Power Special Purpose, L.P


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Catherine Carlton
First Choice Power
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