K’NEX® Mario Kart™ Wii Building Set Named Hot Toy for 2011

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Officially-Licensed Mario Kart™ Wii Bowser’s™ Castle Ultimate Building Set Included on Influential Toys“R”Us Holiday Hot Toy List

K’NEX® Mario Kart™ Wii Building Set Named Hot Toy for 2011

“K’NEX building sets have long been a favorite of parents and kids,”

K'NEX, America’s building toy company focused on Building Worlds Kids Love™, is pleased to be among the manufacturers included in the annual Toys“R”Us Holiday Hot Toy List. The Holiday Hot Toy List features 36 exciting new items from around the world that are sure to WOW kids on Christmas morning.

Inspired by Mario Kart™ Wii, one of the most popular titles for the Wii™ console, the K’NEX Mario Kart™ Wii Bowser’s™ Castle Ultimate Building Set™ lets young Nintendo® fans build and play with their favorite video game characters, Mario™ and Luigi™, and build the Bowser’s Castle track. The building sets are designed for children ages 6+, bringing the fun Mario Kart Wii to a new generation and expanding its appeal through a rewarding, age-appropriate K’NEX building experience.

“K’NEX building sets have long been a favorite of parents and kids,” said Michael Araten, President of K’NEX Brands, “We’re pleased to have this terrific building set be included in the Toys“R”Us Holiday Hot Toy List. This set combines the award-winning K’NEX building system with beloved characters from Mario Kart™ Wii, bringing them from the video screen to the construction aisle for the first time.”

K’NEX Mario Kart™ Wii Bowser’s™ Castle Ultimate Building Set™
Builders can bring Mario Kart Wii to life with the ULTIMATE Bowser's Castle Track Building Set and race Mario and Luigi through the complete, multi-level Bowser's Castle Track. The set includes the parts to build Mario and Luigi, 2 Karts with super-fast battery-powered motors, multiple moving obstacles like Thwomps, Fireballs and Fire Cogs and 4 collectible items from the game: a Mushroom, a Green Shell, a Banana and Bullet Bill! Also includes 26+ pieces of buildable, interconnectable track that creates a multi-level, closed-circuit Bowser's Castle Track! For ages 6+ and available exclusively at Toys“R”Us and Toysrus.com.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Jacqui Griffith
KNEX BRANDS
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