Launches as a New Online Travel Guide

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Written by Locals for a New Generation of Independent Travelers

It Just Isn't Cool to be a Tourist

How Not To Be A Tourist (or is a new user-generated online travel guide devoted to discerning travelers seeking a more in depth, experiential connection to city destinations. Conceived from the notion that “it just isn’t cool to be a tourist”, provides tips and an insider perspective on how to LOOK, ACT and LIVE like a local in cities such as New York, London, and Singapore with Melbourne, Paris and other destinations in the pipeline.

Roomorama, the leading online short-term home rental platform, is behind the site’s launch and seamlessly integrates access to the company’s worldwide selection of properties ranging from cozy cottages, minimal lofts and luxe penthouses. Roomorama has always encouraged the local experience of neighborhood and community living, and HNTBAT is a natural extension of that travel concept.

The LOOK section features sartorial “Do’s & Don’ts” illustrated by street-style photography of the cities’ coolest, in-the-know locals juxtaposed with images of tourists looking the part and missing the mark. While in New York for example, “Do” check out Oak boutique on Bond Street for avant-garde downtown silhouettes and “Don’t” choose a bulky backpack when you could have a stylish messenger bag to conceal unsightly tourist paraphernalia.

The ACT section provides helpful tips on local customs. For instance: avoid London’s Piccadilly Circus on a Saturday afternoon, or snag a table at a coffee shop in Singapore by using a packet of tissue as your placeholder. In New York, the site advises not to wait in line for a club, but to go early, get a hand stamp and cruise in later via re-entry.

The LIVE section offers inspirational snapshots inside locals’ homes and offers area rental options that users can book as an alternative to cookie-cutter hotels. A link connects users to Roomorama’s booking engine and allows them to browse a diverse selection of accommodations including private homes and apartments, or rooms within shared homes or apartments.

The interactive features allow users to comment with “Like” and “Dislike” buttons, exchange dialogue and add their own personal insider knowledge. Upcoming functions include an “Ask a Local” forum allowing travelers to correspond with resident experts directly.

HNTBAT aims to be the go-to global forum for sharing insider information from hip locals on ‘How Not To Be A Tourist’. Please visit, to browse and learn more.

About Roomorama: From luxury villas to trendy lofts, Roomorama caters to savvy travelers and business professionals looking for alternative accommodation to hotels. “Live like a local” and experience a diverse selection over 20,000 properties from individuals, property managers and regional websites in over 450 destinations worldwide from New York to Paris and Buenos Aires to Abu Dhabi.

Users can rent out a room, apartment or house at 100% profitability and worry-free with Roomorama's community and in-house vetted hosts and guests. That's because Roomorama performs an ID check on every guest that books through the site and validates all hosts before they become available online. Roomorama’s secure payment system, ensures guests check in successfully before funds are released to the hosts, Roomorama only charges a 12% fee on booking rates, and their friendly customer service team is available around the clock.

The "Perks" program offers great deals on services and products worldwide, so renters can experience the best of the best in their adopted neighborhood – at a better rate. For more information please visit,


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Erika Vives
Andria Mitsakos PR
(212) 767-9665
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