Placecast Hires Seasoned Mobile Executive Cameron Franks to Head Global Operator Sales

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To meet demand from global carriers interested in location-based marketing and offer management programs, Placecast has hired seasoned executive Cameron Franks to fill a newly-created position, Vice President of Operator Sales.

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I am excited about joining Placecast. The company’s ShopAlerts product has already demonstrated that it can open up a new source of advertising revenue for operators and reduce churn.

Franks will lead expansion into new territories across Europe, Latin America and Asia.

To meet demand from global carriers interested in location-based marketing and offer management programs, Placecast has hired seasoned executive Cameron Franks to fill a newly-created position, Vice President of Operator Sales. With today’s hire Placecast plans to expand its award-winning mobile marketing platform further into Europe and into new regions such as Latin America and Asia.

An early member of Sybase365 (formerly Mobile 365 / Mobileway), Franks developed relationships with the largest mobile operators in the world, in roles based in the UK, Australia and the US. He served latterly as AVP of the Americas sales team, where he was responsible for driving sales and strategy with both Operators and Enterprises. In his eleven years at Sybase, Franks played an instrumental role in establishing the company as one of the leading players in mobile messaging and mobile commerce.

“I am excited about joining Placecast. The company’s ShopAlerts product has already demonstrated that it can open up a new source of advertising revenue for operators and reduce churn. With a portfolio of proven products and services for operators, Placecast has all the ingredients for explosive growth,” says Franks.

Placecast’ ShopAlerts platform has proven successful due to the reach and simplicity of opt-in SMS/MMS mobile marketing. AT&T and Telefonica UK were among the first to license ShopAlerts to offer location-based mobile marketing to their subscribers. Telefonica UK’s You Are Here program now has over 6M opted-in subscribers.

“We are delighted to have Cameron on board with us. He brings a thorough understanding of operator technology deployment, key global relationships and an excellent track record. His appointment signals a new chapter of growth for Placecast as we scale worldwide,” stated Alistair Goodman, CEO of Placecast.

About Placecast

Placecast is the first location-based platform specifically designed to use mobile marketing to drive consumers into physical environments. Comprised of a team of experts in digital marketing, mobile solutions and location technology, Placecast offers ShopAlerts as a white-label offer management service for retailers and operators, and also licenses the Placecast Platform technology for the delivery of other types of location-based services. The ShopAlerts geofence marketing service has transformed the mobile industry: brands such as The North Face, L’Oreal, Starbucks and Chicos are all delivering location-based mobile offers to customers near their stores on any mobile phone. Operators deploy the company’s service to enroll subscribers in their location-based marketing program, opening new sources of revenue and reducing churn. The ShopAlerts service received significant recognition in 2010, taking home the prize for innovation given by the National Retail Federation as well as honorable mentions at the Mobile World Congress, Webby’s and CTIA. The company is backed by Quatrex Capital, ONSET Ventures and Voyager Capital.

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Rachael Himsel
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