India’s Largest Social Network SMS GupShup Expands Leadership Team, Adds New Locations, Multiplies Reach

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India's largest social network, SMS GupShup, announces two new executives, doubles its staff and offices.

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India’s largest social network and group messaging provider, SMS GupShup, announces the addition of two senior executives: Ravi Sundararajan as vice president of marketing, and Samir Parekh as vice president of human resources. The two bring four decades of marketing, sales and human resource experience, as well as expertise in product management and training. The company has met its goal to double headcount for 2011, with over one-hundred new employees company-wide. SMS GupShup has also opened five new offices across India in order to meet demand from its advertiser and user base.

SMS GupShup now has over 50 million users, outpacing both Twitter and Facebook in India. To meet the demands of its growing audience, GupShup has doubled its in-house staff this year, going from 100 employees in 2010 to 200 this year. The majority of SMS GupShup employees come from premium engineering and business institutes like IIT (Indian Institute of Technology) and IIM (Indian Institute of Management) and bring strong domain knowledge and experience.

As the company’s new vice president of marketing, Ravi Sundararajan brings over twenty years of experience in product management, development, sales and marketing to his new position at SMS GupShup. Sundararajan has entrepreneurial and blue chip business experience across his previous roles as an executive at Symantec, CEO at Cloud Services Start up, GM at Akamai, VP at Palm and Engagement Manager at McKinsey and Company. Sundararajan, an engineer by trade, earned his M.B.A at Harvard University. He will lead the company’s global marketing efforts including product, solution, channel and consumer marketing, branding, corporate communications and operations. Sundararajan is routinely invited to speak at industry/ media events.

“GupShup is transforming India in ways only dreamed about before, and I’m excited to connect our social media innovations with businesses and consumers around the world,” said Sundararajan

Samir Parekh is a chartered accountant by trade and also ran his own mutual fund distribution company, which he sold. He then became a full time trainer at Kotak Life Insurance. He has been a HR consultant since then, serving several clients before joining GupShup. In his new role as vice president of HR, Parekh will be responsible for growing and retaining the ace team at SMS GupShup.

Parekh looks forward to the possibilities for growth at SMS GupShup and said, “Great organizations are defined by great people. It’s my job to find them. As our user base grows, we must meet the demand with brilliant and passionate minds.”

SMS GupShup also announces the opening of seven new offices across India in order to meet demand from its advertiser and user base. SMS GupShup previously had five offices in India; the addition of five new offices gives the company more equal distribution throughout all regions of India. The new locations are: Kochi, Hyderabad, Bhubaneswar, Ahmedabad, and Jaipur. The company already had offices in Delhi, Bangalore, Kolkata and Chennai, with headquarters in Mumbai.

“We have some of the best talent in the industry. Adding Ravi and Samir takes that to the next level and help us achieve our vision for everyone to be able to ‘GupShup’ – which means ‘chit chat’ in Hindi – on any mobile phone, even if they’re hundreds or thousands of miles away from each other. With these new hires, ‘GupShup’ is well on the road to becoming as common a word in English as yoga or kama sutra,” says SMS GupShup co-founder and CEO Beerud Sheth.

To learn more about SMS GupShup, please visit

About SMS Gupshup

SMS GupShup was created with the vision to create group messaging for all. The SMS GupShup platform enables the creation of large Mobile Communities and Reply-All Chat, a revolutionary product that allows people to use SMS for communication in smaller groups.

Launched in April 2007, SMS GupShup is a lifeline that connects 50 million Asians via mobile device. The network is a combination of nearly 5 million communities that share content on topics such as finance, entertainment, lifestyle, health, sports and technology. Founded by seasoned Silicon Valley entrepreneurs and incubated at the IIT Bombay Business Incubator, the company is funded by Charles River Ventures, Helion Ventures and Globespan Capital.

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Rachael Himsel