Companies are always looking for ways to validate and maximize their message opportunities to both employees and key external stakeholders, and this process can do both in a very factual and efficient manner
McKinney, TX (PRWEB) September 30, 2011
Today, Zelo Public Relations™, a full-service public relations agency focusing on reputation management strategies and strategic communications counseling for global clients, announced an expansion to offer a Communications Audit and Analysis Assessment, as part of its communications strategy development process.
Communications strategy development has been a core offering of the organization, since its founding. It is now coupling that expertise with a new Communications Audit and Analysis to help companies build a communications platform and strategy from the ground up. The audit allows companies to have historical communications reviewed and evaluated to determine if they have succeeded in communicating their core messages. Additionally, the analysis will determine if they have aligned those messages to the overall business goals and objectives.
“By first doing a historical look into hundreds–and sometimes thousands-–of pages of communications, we can help our clients review whether they have been on target communicating their mission, vision, values, business objectives and other critical messaging,” said Lars Rosene, President and CEO of Zelo Public Relations. “It’s nearly impossible for our clients to have an impartial view of their own message value and alignment, so our experience and review is critical, as they embark on a communications strategy development plan.”
During the communications audit and analysis, Zelo Public Relations does an onsite analysis of a defined set of communications documents in order to obtain factual data about the key messages a company believes they are communicating. Once completed, the assessment is presented to senior communications and executive leadership in order to provide data prior to the strategy development phase.
“Companies are always looking for ways to validate and maximize their message opportunities to both employees and key external stakeholders, and this process can do both in a very factual and efficient manner,” Rosene said.
Starting with a company’s communications function, Zelo PR can provide analysis techniques to verify whether messaging opportunities are being leveraged to their fullest extent.
“Proper message alignment can help increase employee engagement as well as enhance a brand’s equity and overall reputation, and it is one of the most critical enterprise functions in today’s global business environment,” Rosene said.
For more information about Zelo Public Relations’ Communications Audit and Analysis, call (972) 540-0202.
About Zelo Public Relations
Zelo Public Relations is a full-service public relations agency focusing on reputation management strategies for global clients. The agency focuses on pro sports and entertainment clients, sustainability communications strategies, corporate communications, media relations and media training. Zelo Public Relations is a registered Organizational Stakeholder of the Global Reporting Initiative (GRI) and supports the mission of the GRI to develop globally accepted sustainability reporting guidelines through a global, multi-stakeholder process. For more information, visit ZeloPR.com.