New York, NY (PRWEB) November 09, 2011
Daylife, the leading cloud content and publishing platform, is pleased to announce that it is the recipient of a 2011 SNCR Award of Excellence in the External Communications & Communities Category, Technology Innovation Division of the Society for New Communications Research Excellence in New Communications Awards program. The prestigious awards program honors individuals and organizations that are pioneering the use of social media and Internet communications technologies (ICT). The Award of Excellence was presented to Daylife at the 6th Annual SNCR Symposium & Awards Gala held at Harvard University’s Faculty Club on November 3-4, 2011.
Thomson Reuters was introducing new microsites, a revamped corporate website and new blog destinations, and also wished to run dynamic display ads in both third-party websites and mobile apps. Their key desire was to create compelling and engaging destination sites that target audiences would find valuable in their everyday work and would highlight the extraordinary capabilities of Thomson Reuter's constituent organizations.
Daylife's Publisher Suite was put to work to power many aspects of the various destination sites created by Thomson Reuters. First, Thomson Reuters leveraged the Daylife media cloud to source and aggregate content from its dozens of companies around the world. The media cloud made this content "smarter" by identifying underlying metadata and then categorizing it. Daylife algorithms can also determine how one piece of content -- whether a blog post, a video, a PowerPoint deck or a photo -- relates to other content.
Curators in Thomson Reuters' corporate marketing department then went to work selecting the Apps they wanted to use to fill out pages of content -- Apps that would be constantly-updating as new, relevant content became available. They also used the Publisher Suite Dashboard to curate the types and sources of content they wished to access via the Apps they were deploying.
Those Apps were published to a new microsite (http://ke.thomsonreuters.com/), a new Thomson Reuters blog (http://blog.thomsonreuters.com/) and, over time, the main corporate website (http://thomsonreuters.com).
“We are honored to recognize Daylife through this awards program,” commented SNCR Senior Fellow Paul Gillin, chair of the SNCR Excellence Awards committee.
“Receiving the SNCR Award in the Technology Innovation Division is a privilege and we’re thrilled to be recognized for our Daylife Publisher Suite that lets publishers and marketers work faster and more effectively, to create beautifully-rendered Web destinations instantly,” said Upendra Shardanand, Founder and CEO of Daylife.
Award nominations were submitted as case studies, and reviewed by a panel of SNCR Fellows. In addition to the top award winners in each division and category, Commendations of Merit and Commendations of Excellence were presented to nearly 25 other organizations that submitted case studies in the awards program. In its six-year history, SNCR has honored nearly 200 organizations and individuals through this prestigious awards program and all the winning case studies will be published on http://sncr.org.
About the Society for New Communications Research
The Society for New Communications Research is a global nonprofit 501(c)(3) research and education foundation and think tank focused on the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. For more information, visit http://sncr.org.
Daylife (http://www.daylife.com) is the leading cloud content and publishing platform for the world's biggest Web destinations, including USA Today, ABC News, NPR, Forbes, and Time Warner Cable's Road Runner. In 2009, Daylife was named one of BusinessWeek's "Fifty Best Tech Startups" and a Top 50 Real-Time Startup by ReadWriteWeb. With its Publisher Suite, Daylife helps publishers source, manage and compose high quality media at massive scale, turning material from their own catalog and from the best of the Web into highly engaging reader- and advertiser-friendly sites and applications. Launched in 2007, Daylife is headquartered in downtown New York City with strategic investments from Balderton Capital, Arts Alliance, Getty Images, The New York Times, The Accelerator Group, Craig Newmark and a choir of angel investors. For more information, visit the company's blog or follow them on Twitter.