Launches Custom Dress Shirts Online Store Featuring High Definition 3D Shirt Studio – the First in the Industry

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Inspired by NikeID, Silicon Valley based reveals new technology innovations to let customers customize and build their dream shirts online.

Bleuflamme 3D Custom Shirt Studio

I can order anytime, anywhere and have the peace of mind that I will get an amazing shirt that fits and I will love because I designed it! - Mark Choey, CEO of, an online fashion website offering custom dress shirts recently launched to the public to let customers customize their dress shirts online. The engineering team at built the technology from ground up to allow for deep customization and social integration with Facebook so shopping online can become more personable and fun.

As such, is the first in the industry to showcase a High Definition 3D shirt model so customers can build their dream shirts and preview them in HD before purchase. This website is compatible with all PCs, iPads and Smartphones for a user friendly experience. Bleuflamme also is the first to include an online social element, which features the ‘Design with Facebook Friends’ so the customer can receive feedback on the design from friends and preview the design together in high definition 3D.

The customer can take his measurements from home with the easy-to-follow YouTube videos, and enter in the data to be stored in their profile. The high definition design tool allows a detailed step-by-step visualization of the process for each addition of a cuff, collar, pocket, etc. BleuFlamme offers over 200 selections of the highest quality 100% Italian cotton fabrics, and a large variety of buttons, collars, sleeves, cuffs, pockets, and monogramming options. The custom shirts are delivered within 10 days, with prices starting at $99.

Bleuflamme already garnered attention and praises from some of the most forward thinking Silicon Valley entrepreneurs and investors.

"With Bleuflamme, I can now get a perfect fitting shirt delivered to my office so I can focus on running my startup." - Richard White, Founder and CEO of

"I love the shirts, and I'm very happy with my purchase. They're beautiful and well tailored, so I will be buying from you again in the future." – Trip Adler, Founder and CEO of

Inspired by Dell, NikeID, and M&M for years, mass-customization is not new. Bleuflamme, who see themselves as a software development company assembled a team of Silicon Valley technology veterans, with the goal of bringing more exciting innovations by blending Customization, Social Media, and Just-in-Time manufacturing into an integrated E-commerce platform.

Watch Bleuflamme 3D Shirt Studio Video - 3 mins clip

According to a study by Mashable in 2011, more than 35 percent of U.S. online consumers are already interested in customizing product features or in purchasing build-to-order products that use their specifications. And customers are willing to spend at least 25 percent more to get products built specifically to their needs, according to a March study by research firm The NPD Group.

For more information on BleuFlamme, please visit

For press contact: email press(at)bleuflamme(dot)com – For limited time, Bleuflamme provides special offers for bloggers, writers, and news publishers. If you want to write about Bleuflamme, please contact us for special promo codes for your readers.


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