Delivering personalized messages with pinpoint accuracy is the new task.
Organizations need new tools that match the speed of today’s markets and technology.
Elk Grove Village, IL (PRWEB) September 07, 2011
The Private Brand Movement event will be held September 19-21 at the Chicago Sheraton Hotel and Towers. The show addresses the retail industry holistically – from insight to creation to market. Retailers, private label manufacturers and national brands collaborate to debate, showcase, discuss, and create the future of retail.
The Shopper Marketing Expo will be held on October 19-20 at Chicago’s Navy Pier. Shopper Marketing Expo addresses the changes that consumers are taking on their paths to purchase. Technology is altering the way shoppers interact with products on the shelf, and Shopper Marketing Expo focuses on the in store effects.
“We’re excited to introduce SpeedMarketing® to retail thought leaders at these complementary shows,” says BLIS Marketing Director Josh Kiem. “At both the Private Brand Movement and at Shopper Marketing Expo, the frontiers of marketing are expanding. The convergence of today’s value economy and advancing technology alters how brands are communicated and perceived. Consumers have two new shopping norms: store brands fulfill their needs, and new technologies reinforce and inform.”
“SpeedMarketing® is our patented system designed to accelerate and target the communications of national, regional or local brands,” says Kiem.
“In many companies, the creative team and the sales team struggle to stay on the same page,” he explains. “The missing element has been the ability to target the creative for the market and to execute relevant campaigns for each market. Delivering personalized messages with pinpoint accuracy is the new task. Organizations need new tools that match the speed of today’s markets and technology.”
BLIS’s flagship product, SpeedMarketing, is a Web-based brand management tool that balances headquarters’ centralized brand discipline with field marketing’s local market relevance.
“SpeedMarketing® is a fast, affordable tool that makes companies’ marketing more nimble,” he adds. “We deliver real benefits within a month. SpeedMarketing® costs less than one good graphic designer, and leverages our clients’ creative properties and talent. With SpeedMarketing, the pre-store and in-store campaigns can work together in new ways.””
BLIS also offers ePrint3®, the flexible online enterprise ordering site for print and distributed materials. “With BLIS’s products and support, organizations can deliver their brand message with greater coherence and relevance than ever before,” says Kiem.
Since its founding on Chicago’s legendary Printers’ Row in 1965, Bell Litho has evolved from a pre-press house to a family of service-oriented, technology-driven companies serving businesses large and small. Today Bell, a privately held firm, continues its tradition of technological innovation by offering a broad range of options for producing, managing and distributing digital and print communications.
BLIS, the technology division of Bell Litho, Inc., has been awarded four US patents for innovations designed to help businesses improve brand management and take advantage of web-to-print capabilities. Speed Marketing and ePrint3 are registered trademarks of Bell Litho, Inc. BLIS is a trademark of Bell Litho, Inc.
For more information on Bell Litho Internet Solutions (BLIS), contact Josh Kiem at 847-952-3300 or visit http://www.bell-blis.com.
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