Sunset's "Make it Your Own" Celebration Weekend Presented by Chase Sapphire Coming June 4th & 5th

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Chase Sapphire Presents Featured Celebrity Chef Rick Bayless, who will Join Other Top Western Chefs for Two Days of Cooking Demonstrations. 2011 “Cargotecture” Idea House Expected to Draw Crowds.

Sunset Magazine's Celebration Weekend

Westerners have always looked for ways to redefine and improve the world around them and this year’s Celebration Weekend is dedicated to that spirit of individuality and innovation.

Sunset magazine (, along with presenting sponsor Chase Sapphire, invites the public to Celebration Weekend 2011: Make It Your Own on June 4th & 5th. At its 14th Annual Celebration Weekend, Sunset will open its seven-acre Menlo Park, CA campus to celebrate the DIY spirit of the West. Join Sunset editors, featured chef Rick Bayless, and experts from the worlds of food, wine, garden, home, and design as they share tips, tastings, demonstrations and inspiration that brings the “Make It Your Own” experience to life.

“Westerners have always looked for ways to redefine and improve the world around them and this year’s Celebration Weekend is dedicated to that spirit of individuality and innovation,” said Katie Tamony, Sunset editor-in-chief. “From Rick Bayless, whose passion for Mexican cuisine helped start a culinary revolution in this country, to the ‘Cargotecture’ Idea House, which demonstrates how even industrial materials—a shipping container in this case—can be elevated to high design, Celebration Weekend will introduce you to some of the West’s most exciting innovators in the worlds of food, design, garden and wine.”

Featured exhibits include:
Chase Sapphire Presents Celebrity Chef Rick Bayless
Celebrity chef and Top Chef Masters, Season One winner, Rick Bayless, joins Celebration Weekend for cooking demonstration of contemporary, fresh, regional Mexican cooking on June 4th and 5th. Chase Sapphire is offering cardmembers unique Sunset Celebration Weekend packages that include special access at the event, reserved seating, tickets, an exclusive breakfast with Sunset editors, as well as a meet-and-greet with Rick Bayless. Chase Sapphire will also be presenting two "Explore Your Passions" sweepstakes including a customized Hawaiian vacation and a Los Angeles vacation that includes dinner at Rick Bayless' Red O Restaurant. Enter to win at the event, or visit for more information and entry details.

Celebration Weekend Honda Civic Hybrid Giveaway Sweepstakes
For the third year in a row, Celebration Weekend sponsor, Honda, will be giving away a new car to one lucky winner! This year’s sweepstakes features a 2011 Honda Civic Hybrid. Enter to win at the event, or visit for more information and entry details.

2011 “Cargotecture” Idea House
A studio cottage converted from a shipping container, this year’s Idea House began its voyage to Sunset’s campus nine years ago departing from South Korea filled with 25 tons of consumer products. Since then, it has travelled half a million nautical miles to dozens of countries. Thanks to Seattle’s HyBrid Architecture, which breathed new life into this container, Celebration Weekend attendees will be able to tour this amazing 192 square-foot structure, complete with living space with sleeping for four, kitchen, bathroom, and broad covered decks. The ideal scale for urban density or rural retreat, the “cargotecture” home can be secured, relocated, and made as nomadic and off-the-grid as you want.

Sunset will show attendees how they can make this “cargotecture” their own through creative use of elegant finishes, furniture, accessories, decking, and landscaping. As with previous home and design installations at Celebration Weekend, this house is sure to draw lines of excited viewers!

One-Block Feast
Sunset’s James Beard Award-winning blog and One-Block Feast book will come alive through practical and inspirational seminars geared toward the backyard farmer—from unique architectural chicken coops to demonstrations on everything from beekeeping and canning, to beer making, growing mushrooms, and tending chickens. Sunset’s editors and special guests will share their personal triumphs, challenges and adventures in yard-to-table living.

Etsy Marketplace
To complete the “Make it your own” experience, Sunset has invited select members of the Etsy community to display and sell their unique crafts and products at Celebration Weekend. In the past few years, has enabled people to create a small business from the comfort of their home, connecting crafters with buyers from across the country. Sunset was one of the first magazines to report on this growing trend and we are happy to have these talented artisans at our signature event. Stay tuned for more details on the Etsy artists that will be joining Celebration Weekend this year.

Cooking Stages
With nine celebrity chefs, including special guest, Rick Bayless, featured over the course of two days, the main cooking stage is the place to be during Celebration Weekend. Tour the IKEA Cooking Stage and catch your favorite culinary star. Or, check out the Outdoor Kitchen, Sunset’s dream outdoor entertaining area brought to you by Safeway, and learn grilling recipes and techniques from invited celebrity chefs. Sunset’s legendary test kitchen can also be toured during the event.

Featured cooking demonstrators include:

  •     From Chicago:

o    Rick Bayless, executive chef, Frontera Grill, Topolobampo, and XOCO, and winner, Top Chef Masters, Season One

  •     From San Francisco:

o    Charles Phan, executive chef, The Slanted Door and Heaven’s Dog
o    Traci Des Jardins, executive chef, Jardinière, Public House, Mijita, and Manzanita

  •     From Los Angeles:

o    Candace Nelson, owner, Sprinkles Cupcakes and host of Food Network’s “Cupcake Wars”
o    Govind Armstrong, executive chef, 8 oz Burger Bar and cookbook author
o    Ani Phyo, eco-lifestylist and raw food author

  •     From San Diego:

o    Deborah Scott, executive chef, Chop Soo-ey Food Truck, Indigo Grill, Island Prime, and C-Level Lounge

  •     Safeway corporate chef, Jeff Anderson
  •     Weber corporate chef and author of Weber’s Time to Grill, Jamie Purviance
  •     Sunset food editors Margo True, Elaine Johnson, Amy Machnak, and Stephanie Dean

For more information, including cooking stage schedules and featured recipes, go to:

The West’s Best Food Trucks
Back by popular demand, Sunset is welcoming some of the West’s most popular food trucks to park on-site to give visitors a taste of how the West’s savvy cooks have updated and elevated street food. No Twitter feed necessary: these roving restaurants will be parked at Celebration Weekend all weekend long. A rare treat for Bay Area residents, featured trucks include the SPRINKLESMOBILE, which is driving up from LA for the event, and Chop Soo-ey Food Truck, which will arrive from San Diego. Stay tuned as we announce more trucks in the coming weeks.

Artisan Food Pavilion
The West’s food artisans have been setting the course for the nation’s culinary trends thanks to their artistry and innovation. For the second year in a row, Celebration Weekend attendees can enjoy and purchase artisanal food products that have been handpicked by the Sunset food editors. Stay tuned for more details on the cheese makers, bread makers, cured meat and sweets purveyors that will be sampling their delicacies at this year’s Artisan Food Pavilion.

Wine Seminar Courtyard
Due to popular demand, our sold-out wine seminars have been expanded to accommodate more wine enthusiasts per session. For the second year, the wine seminars will be held in a beautiful courtyard in one of Sunset’s Cliff May-designed buildings. Join Sara Schneider, Sunset's wine editor, on a wine-lover's journey through Napa, Sonoma, and the historic Livermore Valley. Attendees will also have a chance to take part in the Sunset Wine Awards 2011 by tasting through the six finalists for this year’s Red and White Steal of the Year: People’s Choice Awards. Attendees will cast their votes for the final decision, which will appear in the November issue of Sunset magazine.

Cost per seminar: $10.00 per person. Wine Seminars have limited seating and are available on a first-come, first-served basis. Sign-ups will be taken on-site. The wine seminar schedule can be found at

Home & Garden Stage
Our garden gurus and home experts, including Sunset editors Julie Chai and Jess Chamberlain, will be dishing out some dirt (and great home decorating tips!) that you will not want to miss. This year we are also thrilled to welcome Mohawk, who is inviting visitors to tour their 1,500-square-foot Artful Home Pavilion to see new trends for the home and meet their design experts, including HGTV interior designer and Mohawk spokesperson Taniya Nayak. Mohawk handyman and HGTV contractor, Chip Wade, will also be featured on the “Make It Your Own” stage with a presentation entitled “The Weekend Renovation: Easy, Budget-Friendly Fixes.” Visitors are invited to tour the Thomas Church-designed gardens and the famous Sunset Test Garden. For a full home and garden stage schedule go to

Savor the Central Coast Courtyard
Celebration Weekend attendees will get an exclusive sneak peek at Sunset's newest event, Sunset's Savor the Central Coast as dozens of Central Coast wineries, cheese makers, and many other artisan food producers convene in the main Sunset building courtyard. Sunset’s Savor the Central Coast is an incredible four-day event, held September 29-October 2 in and around San Luis Obispo County. The event will feature Sunset’s expert editors, renowned celebrity chef Cat Cora, and the region’s leading voices in food and wine as they guide attendees through culinary tours, winemaker dinners, wine blending seminars, historic excursions, and culinary showcases that highlight the bounty of the Central Coast.

Celebration Weekend 2011 Event Information:
A complete schedule of presenters and events, event information, and online tickets can be found at Celebration Weekend is presented by Chase Sapphire. Additional event sponsors include: Benjamin Moore Paints, Crystal Light Pure, Eldorado Stone, The Hawaiian Islands, Heinz, Honda, IKEA, Mohawk, Safeway, Sunbrella, and Weber.

What:     Sunset Magazine Celebration Weekend: Make It Your Own
Date:     Saturday and Sunday, June 4th and 5th
Time:     10am to 5pm
Prices: $16 General Admission, $12 Seniors (60+)
Kids:     Free Under 12
Discount: Get $1 off if you bike to the event. Get $1 off if you park at Facebook Headquarters (formerly Oracle buildings) at 1601 Willow Road, Menlo Park (east of Highway 101) and ride the free shuttles to the event. Only ONE discount is allowed per person. These discounts cannot be applied to advance ticket sales.
Tickets: Tickets will be sold at the door, or in advance at (discounts cannot be applied to advance tickets)
Location: Sunset Headquarters, 80 Willow Road Menlo Park, CA 94025
More info and stage schedules:
Questions: Call 800-786-7375, or send an email to celebration(at)sunset(dot)com

**Sunset editors available for interview.

About Sunset
Sunset magazine is the premier guide to life in the West, covering the newest and best ideas in Western home design and landscaping, food and entertaining, and regional travel in 13 Western states. Sunset and are part of the Lifestyle group of magazines and websites published by the Time Inc. Lifestyle Group.


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Dana Smith
Dadascope Communications
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