"The energy required to make one artificial tree is roughly equal to the energy it takes to raise six live cut trees," said William Paddock of WAP Sustainability Consulting.
Los Angeles, CA (PRWEB) December 01, 2011
The first ISO-compliant third-party peer reviewed Life Cycle Analysis (LCA) comparing the most common artificial Christmas tree sold in the United States to the most common real Christmas tree sold in the United States, found that the choice of either tree has a negligible impact on the environment. However, the study’s findings show that length of ownership, disposal method and “tree miles” can make a difference on which tree is environmentally preferable.
The study, conducted by the international research firm PE International and peer reviewed by an independent third party panel, took into consideration five key environmental indicators to determine which tree type is environmentally preferable.
The study was sponsored by the American Christmas Tree Association (ACTA), a non-profit organization representing artificial Christmas tree retailers and real Christmas tree retailers, to clear up common misperceptions about the environmental impacts of Christmas trees.
“There is a clear environmental break even point between the two trees,” said William Paddock, Managing Director of WAP Sustainability Consulting, a Nashville, Tennessee based consulting firm that works with consumer products companies on corporate sustainability issues. “The debate gets a little more interesting when you look at different environmental indicators. Take for example the energy required to produce both trees. The energy required to make one artificial tree is roughly equal to the energy it takes to raise six live cut trees.”
The study found that consumers need to consider an array of factors such as length of ownership, disposal method and tree miles before choosing which tree is more environmentally friendly. ACTA encourages consumers to consider these five helpful tips when deciding which tree to buy this year:
1. Purchase locally grown Christmas trees if possible.
2. Consider “Tree miles.” How far did the tree travel to get to your home? How far did you travel to get it?
3. If you have purchased more than nine cut trees over the last nine years, consider purchasing an artificial tree to minimize your environmental impacts.
4. If you own an artificial tree, make sure and keep it in use for at least six to nine years. If you plan to replace an artificial tree, donate it before you dispose of it.
5. Properly dispose of your natural cut Christmas tree by checking with your local waste authority.
“Our members have been urging consumers to choose the Christmas tree that best fits their lifestyle, be it real or artificial,” said Jami Warner, Executive Director of ACTA.
The study also highlights an “Eight Christmas Environmental Payback Period” between the two tree products based on the study’s five environmental indicators. The study found that the environmental impacts of one artificial tree used for more than eight Christmas’ is environmentally friendlier than purchasing eight or more live cut trees over eight years.
“As a general rule of thumb, if you are going to purchase an artificial tree, keep it in use for at least nine years” Paddock said.
“ACTA encourages responsible consumerism,” said Warner. We think consumers should consider the impact on the environment for every item they purchase, not just Christmas trees.”
A preliminary study released by ACTA in 2008 found that neither tree has a major impact on the total annual environmental footprint of an average family. However, that answer did not go far enough for ACTA.
“We wanted to go deeper and better understand the environmental impacts of both tree types. From a consumer standpoint, certainly there are merits to both kinds of Christmas trees. The decision is based on personal behaviors and is not black or white,” said Warner.
The American Christmas Tree Association is a non-profit organization dedicated to providing the most current and factual data to help consumers make well-educated decisions about Christmas trees. For more information, please visit American Christmas Tree Association http://www.christmastreeassociation.org
About PE International:
PE INTERNATIONAL is one of the world’s most experienced sustainability software, content and strategic consulting firms. With 20 years of experience and 20 offices around the globe, PE INTERNATIONAL allows clients to understand sustainability, improve their performance and succeed in the marketplace. Through market leading software solutions, Five Winds Strategic Consulting Services and implementation methodologies PE INTERNATIONAL has worked with some of the world's most respected firms to develop the strategies, management systems, tools and processes needed to achieve leadership in sustainability. For more information: http://www.pe-international.com. Contact: Bill Martin, b.martin(at)pe-international(dot)com
PE INTERNATIONAL and Five Winds Strategic Consulting, 2260 Baseline Road Suite 102, Boulder, CO 80302