Dallas, TX (PRWEB) April 20, 2011
CardsDirect LLC (http://www.cardsdirect.com), a leader since 1998 in the category of corporate and personalized stationery, proudly welcomes Theresa Wilhelm as Creative Director.
Co-founder Ward Mahowald said, “We are very pleased to announce the addition of Theresa as Creative Director to lead the design and launch of our gorgeous new website, a keystone in the CardsDirect customer experience, which will pave the way for continued growth of our brand. Theresa brings eleven years of advertising, marketing and design experience to the CardsDirect team.”
Theresa began her career as an art director at Coffee Black, a small advertising boutique shop. She then spent 7 years as Senior Art Director at the Dallas agency, Moroch. Her impressive client roster comprised many heavy hitters, including McDonald’s, Citracal, Uniden, Western Union, Mrs. Baird’s Bread, Make-A-Wish Foundation and DFW International Airport.
In 2011, CardsDirect launched a new branding initiative to bridge the gap between their successful corporate image and their growing consumer identity. New branding efforts include a stunning new streamlined website, an overhaul of social media efforts, updated printed materials, and a new corporate headquarters complete with chic retail showroom for personalized consultations.
CardsDirect’s co-founder Ward Mahowald said, “It takes a clearly defined strategy to successfully move a brand forward, but that’s just the beginning. It is critical to make sure all marketing efforts follow consistent identity standards, and Theresa’s vision is already making a difference. We are already seeing a strong increase in sales and conversion with cohesive efforts across all marketing channels.”
For a preview of CardsDirect’s new look, visit http://www.cardsdirect.com
Founded in 1998 and headquartered in Dallas, TX, CardsDirect LLC is a catalog and internet-based social expressions company that offers thousands of unique designs across dozens of categories including Christmas cards, corporate holiday cards, photo holiday cards, corporate birthday cards, thank you cards, anniversary cards, birth announcements, graduation invitations, and assorted boxed cards. CardsDirect’s products are simple to customize and preview, and printed in dazzling full color on premium paper stocks. Whether you need 25 or 25,000 custom printed cards, CardsDirect is the right partner for the job. CardsDirect’s service, attention to detail, and competitive pricing have gained the trust of thousands of customers small and large, including every company on the Fortune 100® list. The CardsDirect team is always striving to provide a positive, easy and enjoyable card buying experience.