Most creative advertising agencies and web design firms can't tell their clients about these powerful strategies because in many cases they don't even know they exist. But these simple techniques will revitalise a sluggish sales process for any business
London (PRWEB UK) 29 November 2011
Steve Prescott, business growth specialist, has announced a way for small business owners to defeat the effects of the challenging UK economy and the possible onset of a double-dip recession.
Steve, author of the report "Smart Business Power Marketing", says the sluggish economy means business owners are desperate for ways to increase sales and revenue, but are going about it in the wrong way. Most businesses are putting their faith in the internet, when the internet is only a small part of the picture.
The real trick to generating more business is to make the best of both new technology and old-fashioned marketing – taking a "double-dip" into the marketing toolbox. This "best of both worlds" approach has been proven to give a sharp competitive edge, mainly because so few businesses are putting the strategy to work. Those that do quickly set themselves apart.
Steve says: "The problem with the internet is that there are now millions of websites vying for attention. This makes it highly-competitive and very difficult to get noticed, especially for small and medium-size businesses.
"But that doesn't mean the internet can't generate you lots of business. It can. You just need to make sure you integrate it with some of the old-fashioned successful marketing techniques that have been around for years."
Essentially this means using print advertising and "direct response marketing" – a style of marketing proved over many years to be the most effective in terms of business generation.
When direct response techniques and traditional media such as print advertising are integrated with the automation afforded by the internet, it makes for a powerful combination – just like mixing two chemicals and getting an explosion.
Just a few of these techniques include:
# A simple change a business can make to its print advertisements that almost guarantees they get read, acted upon, and produce sales or leads.
# How to integrate print ads and direct mail with web marketing. Most companies haven't a clue about this technique, but it can bring huge amounts of extra business.
# A strategy the senders of "junk mail" have known for years, and how any business can enjoy a dramatic boost to profits from the exact same strategy.
# How web technology can create an automated sales system that frees up valuable business time and increases sales without any extra work from the business owner.
The strategies have nothing to do with "creative design" and definitely won't win any advertising awards. (This is a big advantage, since one thing the mainstream advertising industry won't admit is that advertising awards don't pay the bills, and they don't want the secret getting out.)
In fact, most creative advertising agencies and web design firms can't tell their clients about these powerful strategies because in many cases they don't even know they exist. But these simple techniques will revitalize a sluggish sales process for any business.
Steve is an outspoken critic of many "creative" low-response advertising methods, and is a champion of small businesses in this challenging economy. He can provide a lively and information-packed interview practically guaranteed to be of interest to any business owner or marketing manager struggling with the recession and a lack of sales.
Call him at 020 7193 0857 to schedule an interview as soon as possible. Steve is in demand and can only give a limited number of interviews, so contact him now to ensure you don't miss out.