3rd Global Peter Drucker Forum to Explore New Forms of Social Responsibility for Business

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The Peter Drucker Society Europe announced that the 3rd Global Peter Drucker Forum, to be held in Vienna on Nov. 3-4, 2011, will explore how to combine the creation of economic value and social value in business organizations. http://www.druckersociety.at

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The goal is to move beyond the current notion of ‘corporate social responsibility,’ which has lost so much of its luster in the wake of the recent financial crisis.

The Peter Drucker Society Europe announced that the 3rd Global Peter Drucker Forum, to be held in Vienna on Nov. 3-4, 2011, will explore how to combine the creation of economic value and social value in business organizations.

“The goal is to move beyond the current notion of ‘corporate social responsibility,’ which has lost so much of its luster in the wake of the recent financial crisis,” said Richard Straub, the president of the Drucker Society Europe, an affiliate of the Drucker Institute at Claremont Graduate University, which is helping to organize the event.

The Forum, which is titled “A Quest for Legitimacy: How Managers Can Shape the Future,” will be held at the historic Aula der Wissenschaften and feature a roster of world-class speakers. Among them: British social philosopher Charles Handy; Rakesh Khurana, professor of organizational behavior at Harvard Business School; Iqbal Quadir, director and founder of the Legatum Center at MIT and the former CEO of Grameenphone in Bangladesh; Deepa Prahalad, a consultant who is continuing the work of her late father, C.K. Prahalad, as reflected in his book The Fortune at the Bottom of the Pyramid; and Mark Kramer, managing director of FSG and co-author with Michael Porter of the recent Harvard Business Review article Creating Shared Value.

Senior executives from General Electric, Haniel Group, Deutsche Telekom, Mazars and other major companies will join them. The winners of an essay contest for those under the age of 35, “The Global Peter Drucker Challenge,” will also participate and serve on key panels.

“There is a huge amount of knowledge and creative energy latent in today’s organizations that can be directed toward the common good,” Straub said. “It’s up to management to unleash these capabilities in new ways.

“We are proud to organize the Peter Drucker Forum once again in Vienna,” he added. “To hold a global dialogue about new challenges facing management in 17th-century university facilities provides the kind of historical context that Peter Drucker would have liked—connecting the modern knowledge society with its origins.”

Rick Wartzman, the executive director of the Drucker Institute, noted that the topics being explored at the Forum are ones that Peter Drucker himself spent a long career delving into. “Beginning with The Practice of Management in 1954, Drucker talked about the need for managers to ‘make whatever is genuinely in the public good become the enterprise’s own self-interest,’” Wartzman said. “The Forum in Vienna gives us a wonderful chance not only to advance Drucker’s thinking but to build on it for the future.”

For more information on the 3rd Global Peter Drucker Forum and to register, please visit http://www.druckersociety.at/index.php/pdf-2011.

About the Peter Drucker Society Europe
The Peter Drucker Society Europe is a practitioner-led, multi-stakeholder group that builds on Peter Drucker’s fundamental ideas and ideals with the aim of contributing to the evolution of management as a vital piece of a functioning modern society. It is an affiliate of the Drucker Institute at Claremont Graduate University and part of a broad network of Drucker Societies that operate across the globe.

To fulfill its mission, the Peter Drucker Society Europe is establishing Drucker Society chapters in various locations (currently Austria, Barcelona and Mannheim). It is supported by institutional members, which include businesses, nonprofit organizations and academic partners. Among these are Deutsche Telekom, the Cooperative Banks in Austria (Raiffeisen) and major consultancies such as Malik Mangement Zentrum St. Gallen and Contrast Management Consulting. Examples of the nonprofit networks involved are EFMD, the European Academy of Business in Society, the Red Cross in Austria and the Innovation Value Institute in Ireland. The academic network consists of institutions such as University of St. Gallen, WU Vienna, TSM Business School Netherlands, European University Business School, Bled School of Management and Lappeeranta University Business School.

Each year, the Drucker Society Europe hosts the Global Peter Drucker Forum, a crystallizing event where decision makers convene to discuss the future of management in a pragmatic and solution-oriented manner.

About the Drucker Institute
The Drucker Institute at Claremont Graduate University is a think tank and action tank whose purpose is to better society by stimulating effective management and responsible leadership. It does this, in large part, by advancing the ideas and ideals of the late Peter F. Drucker, the father of modern management.

To meet its mission, the Institute hosts collaborative forums for executives from across all sectors; works with high school and middle school students to teach them basic management principles and equip them with lifelong tools for effectiveness; produces curricular material that distills Drucker’s decades of leading-edge thinking, including a management training system called the Drucker Management Path; and acts as a hub for a worldwide network of Drucker Societies: volunteer-driven organizations that are using Drucker’s teachings to bring about positive change in their local communities.

In addition, the Institute maintains a digital archive of Drucker’s papers and other holdings related to the fields of management and leadership; undertakes research that builds on Drucker’s writings; offers an annual $100,000 prize for nonprofit innovation; applies Drucker’s work to current events (through a regular online column in Bloomberg Businessweek by Institute Executive Director Rick Wartzman; a blog called the Drucker Exchange; and a monthly radio show called “Drucker on the Dial”); and hosts visiting fellows with Drucker-like insights and values.

The Institute is a close affiliate of the Peter F. Drucker and Masatoshi Ito Graduate School of Management, which is training the next generation of leaders and managers to do good while they do well. For more on the Drucker Institute, please visit: http://www.druckerinstitute.com.

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