Jay Pestrichelli and Wayne Ferbert Launch New Book, “Buy and Hedge: The 5 Iron Rules For Investing Over the Long Term”

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“This book is an absolute must read for investors in today’s markets. Wayne Ferbert and Jay Pestrichelli provide a clear cut set of rules for investing that reduce portfolio volatility and provide the formula for superior long-term performance. Don’t just buy and hold—Buy and Hedge! Joe Moglia, Chairman and former CEO, TD Ameritrade

Buy and Hedge: The 5 Iron Rules for Investing Over the Long Term - See http://www.buyandhedge.com

Never before in our history have we seen such volatility as we have in the past two decades, and hedging has become today’s most crucial investing tool.

Investors trying to build wealth are finding that sharp market downturns are their worst enemy. In the last 18 years, the S&P 500 has experienced 16 violent declines, and professional investors have mastered hedging techniques to dramatically reduce the risks of market volatility. In short, this new era of market volatility is now the new normal.

In their new book,"Buy and Hedge: The 5 Iron Rules for Investing Over the Long Term," two leading investment experts, Wayne Ferbert and Jay Pestrichelli show individual investors how to implement strategies which include stocks, indexes, ETFs, and options that not only protect capital, but remain invested to appreciate with the markets. (FT Press, Oct. 18, 2011 - ISBN-10: 0132825244)

    “This is not your father’s market,” says Jay Pestrichelli, co-founder of ZEGA Financial, LLC. “Never before in our history have we seen such volatility as we have in the past two decades, and hedging has become today’s most crucial investing tool.”

    “Investors want to learn how to execute strategies to generate profits,” says Wayne Ferbert, also co-founder of ZEGA Financial, LLC. “The 5 Iron Rules in our book define the Buy and Hedge strategy that any investor can implement to be successful.”

    The authors’ techniques are easy to use, can be applied to most investment vehicles, and once implemented, require only modest “care and feeding.” Investors will discover how to take advantage of the hedge-building mechanisms built into low-cost index funds; invest with confidence hedging the downside; systematically manage portfolios for risk as well as return; and earn more profits with less fear.

        More information and performance statistics can be found at http://www.buyandhedge.com

About Jay Pestrichelli
Jay Pestrichelli is a cofounder and principal of ZEGA Financial, LLC, a Registered Investment Advisor. He has 20 years of experience in business management, with 12 years in the online brokerage field with TD Ameritrade and Datek Online. As manager of the Active Trading business, he helped drive it to become number one in trade volume of U.S. brokers. During that time he was a regular guest as a subject matter expert on CNBC’s Fast Money, provided video interviews for CNN, and been regularly quoted in publications such as the Wall Street Journal, MarketWatch.com and SmartMoney. Licenses include series 7, 63, 65, 24, 4, and 3. Jay resides in Omaha, NE with his family.

About Wayne Ferbert
Wayne Ferbert is a cofounder and principal of ZEGA Financial, LLC, a Registered Investment
Advisor. He has spent his entire 18-year career in financial services, with 10 of them in the online brokerage segment with TD Ameritrade. In addition to managing business development as a member of the Senior Operating Committee at Ameritrade, which included M&A and market research, he ran product development. Prior to Ameritrade, he worked in planning and analysis roles at a Fortune 500 insurance firm and then a Fortune 500 bank. Wayne has an MBA in finance from Loyola University (MD) and a BSBA in finance from Bucknell University (PA). He has his series 65 license, and resides in Ellicott City, MD with his family.

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