JumpTime to Provide Programming Tools for Msnbc.com Editors

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“Traffic Valuator” Calculates Content Value, Suggests Optimal Placement for Reader Engagement

"The Traffic Valuator suggests stories and videos to editors on the basis of how well they help drive users to further site usage."

JumpTime is providing the Msnbc Digital Network with new tools to enhance decision-making capabilities for its editors. Msnbc.com will use JumpTime’s Traffic Valuator™, a decision-support application based on JumpTime’s eValuation science that helps editors determine the optimal placement of their high-quality content in real time.

JumpTime’s approach to traffic optimization is based on the insight that digital assets such as online content are valuable not only for the value they create, but also for the referrals they generate. This approach of capturing the true value of an asset is rooted in financial valuation theory. The Traffic Valuator suggests stories and videos to the editors on the basis of how well they help drive users to further site usage, predicting their value contribution and enabling optimization in real time. The tool analyzes not only the homepage but any landing page, providing a 360-degree view into traffic flow across the site.

“We are pleased to work with JumpTime to help us surface the stories that engage our customers and guide them to additional content that is relevant and interesting to them,” said JoAnne Kennedy, Vice President of Technology, Msnbc Digital Network.

“Msnbc.com has been an important partner since 2009, helping us test and refine JumpTime’s optimization platform,” said Michele DiLorenzo, CEO and co-founder of JumpTime. “We are thrilled to continue the relationship as we roll out the Traffic Valuator and our real-time content valuation tools.”

About JumpTime, Inc.
JumpTime is an LA-based technology company that is revolutionizing the concept of traffic optimization. Through its eValuation Science, JumpTime’s decision support and automated programming tools help publishers maximize the revenue from their traffic. JumpTime’s applications, including the Traffic Valuator™, represent the next wave of business intelligence software.

About Msnbc Digital Network
The Msnbc Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer’s platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAY, NBC Nightly News, msnbc TV, Newsvine, EveryBlock and BreakingNews.com.


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