Higher Education Forces Form Strategic Partnership to Improve Multi-Channel Marketing & Fund Raising Campaigns

Share Article

Agilon and Converge Consulting, both Cedar Rapids, Iowa-based companies, partner to offer data analysis services to help higher education non-profits improve marketing and fund raising campaign performance.

fund raising data analysis for marketing campaigns to improve ROI

Agilon's staff has been helping nonprofits with their fundraising technology for over 20 years.

Our combined capabilities and expertise will truly help them make the most of their marketing and fundraising resources while improving their campaign results.

Agilon LLC and Converge Consulting LLC, both based in Cedar Rapids, Iowa, today announced their strategic partnership to help higher education non-profits improve multi-channel marketing and fund raising campaigns through a new data analytics service.

The new service, Actionable Analysis, combines the Constituent Relationship Management (CRM) and non-profit fund raising campaign expertise of Agilon with the analytical marketing expertise of Converge Consulting to help higher education non-profits measure and report on fund raising and other marketing campaigns.

To introduce the new service, Agilon and Converge are hosting a series of web seminars to demonstrate the power of marketing data analysis and its impact on campaign results.

“We have chosen to partner with Agilon because we feel that alumni research to better understand donor motivation, and analytics to inform decision-making is imperative to improving fund raising efforts coupled with an effective database/CRM solution,” said Ann Oleson, Chief Visionary Officer for Converge Consulting.

“Colleges and universities are communicating with their donors and alumni through multiple channels including email, Facebook, Twitter, and direct mail,” said David Best, president and CEO of Agilon. “Our combined capabilities and expertise will truly help them make the most of their marketing and fund raising resources while improving their campaign results.”

About Converge Consulting
Converge Consulting is the measurable multi-channel communications firm for non-profit organizations, who want to better understand their target audiences motivations through research, and use data-driven decision making to impact overall ROI. We focus exclusively on research, planning, and measurement to improve alumni/donor communication and engagement. For more information, visit http://www.convergeconsulting.org.

About Agilon
Agilon provides best-of-breed fund raising, CRM, and communications software and technology services for higher education and non-profits that want to take their fund raising to the next level. Agilon is rooted in higher education with over twenty years of fund raising knowledge from the University of Iowa Foundation and Iowa State University Foundation. Agilon’s ONE combines that knowledge into a single, web-based, user-friendly solution.

Agilon’s ONE donor management and CRM solution provides a comprehensive solution that manages donors, prospects, memberships, contributions and financials as well as scholarships, endowments, events and memberships for a wide range of non-profits. The fund raising system is entirely web-based and includes an integrated donor outreach web portal and an e-mail communication system that enriches an organization’s relationships with their donors and prospects. For more information, visit http://www.MyAgilon.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Amanda Miller
Agilon, LLC
(800) 480-9015 0779
Email >

Ann Oleson
Visit website