"After extensive research, I couldn’t find any tank with the quality I expected and features I really wanted I decided to develop Tank Essential," explained Susan Lapsley, founder of TankEssential.com
Sacramento, CA (PRWEB) March 28, 2011
Spring has arrived and women are ready to start enjoying their spring wardrobe. What item of clothing do many women love to wear and rely on nearly every day? For many women it’s a tank or camisole and Tank Essential has created the ultimate go-to tank that fits just right. You may not always see it, but tank tops are the universal item that flatters any outfit and provides extra coverage and support. But until now it has been challenging to find just the right fit for each body type and personal preference. Tank Essential has created the custom “Tank Builder” that allows customers to create a garment that is one-of-a-kind and designed to fit an individual woman’s preferences. Tank Essential products are high-quality and affordable. Prices for a custom tank top run from $25 to $30 and there is no charge for shipping.
Adult apparel is making a comeback as the economy starts to show signs of recovery. According to NPD Group, Inc., a leading market research company, women’s apparel sales often lead the way and 2010 was a great start. Women’s apparel sales increased by 2.9% in 2010, a good rebound after after dropping 5% in 2009. NPD Group, Inc. also reported that online adult apparel sales were up 10% in 2010 and shapewear specifically grew 7%. Online apparel companies like Tank Essential are positioned well for growth as disposable incomes begin to grow again.
“I wear a tank or cami every day whether it is visible to the world or not," explained Tank Essential founder, Susan Lapsley of Sacramento. “I was fed up with tanks only lasting a few washes before the stitching gave out or it shrunk and became uncomfortable to wear. After extensive research, I couldn’t find anything with the quality I expected and features I really wanted. So, I decided to develop Tank Essential.”
To properly build a Tank Essential custom tank or cami, customers get to experience the Tank Builder where they can choose their:
- Neckline (v-neck, scoop or high neck)
- Length (thigh, bum or hip length)
- Strap (spaghetti or 1-inch wide)
- Bra support (currently either a shelf bra or no support)
Tank Essential tank tops are currently launching with the most important basic colors: black and white. Additional colors, new options for bra support and other features will be added in the future. Tank Essential tank tops are manufactured in the U.S.
About Tank Essential
Tank Essential provides women with high quality tank tops that are customized for the individual and serve as the foundation to any outfit. This affordable yet high-quality tank is also assembled in the U.S. so quality standards are consistent and the brand supports other U.S. based businesses. To order a Tank Essential tank, please visit http://www.tankessential.com or visit us at Tank Essential on Facebook.
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