Twiniversity was formed to help connect families of multiples worldwide so that experiences can be shared, support can be given and for all families of twins, triplets or more to have a place to call their online home.
New York, NY (PRWEB) February 8, 2011
After months of intense product testing within the multiple community, Twiniversity™ is proud to announce that the Britax B-Ready stroller has been officially awarded the first “Twiniversity Approved” stamp.
Parents of twins from around the globe depend on Twiniversity; the nation’s fastest growing online community for parents of multiples. Twiniversity was formed to help connect families of multiples so that experiences can be shared, support can be given and for all families of twins, triplets or more to have a place to call their online home.
One of the first topics of discussion among the group in the beginning focused on “baby gear for multiples.” Strollers, one of the highest ticket items, were at the top of that list. Parents want to make the right decision the first time, which saves money and even more precious, time.
“The three main questions I get asked are: 'How do I breastfeed twins?' 'How much help do I need?' and, 'Which stroller should I buy?’” said Natalie Diaz, mother of twins and Twiniversity founder. “So, it’s fitting that our first 'Twiniversity Approved' recipient is a stroller.”
During the Twiniversity Approval process for the Britax B-Ready stroller, test families were asked to record their thoughts on the stroller’s packaging, design, usability, safety, practicality, and usefulness. The independent reviewers were given the B-Ready stroller, and in some cases Britax Chaperone Infant Car Seats, to be used by their twins and themselves for a series of months. The reviewers were also asked to take photos and record videos to help illustrate why they liked or disliked certain features. Since 80% of the Twiniversity review team would “highly recommend this stroller to another family of multiples,” the Britax B-Ready stroller has officially been awarded the first “Twiniversity Approved” stamp.
“It’s the Cadillac of all double strollers!” One reviewer commented. “I get great comments on it every time we are out in public.”
Some of the features the approval team liked the best include: how easy it was to push, how stylish it was, how compact the frame was and how easy it was to fold. They also liked the adjustable handle and how tight it makes turns. All of these features blended together to make the Britax B-Ready a very twin-mom, user-friendly stroller.
Natalie explained why Twiniversity started its own approval process by saying, “Parents of multiples trust other parents of multiples more so than anyone else. Since our community is such a tight knitted one, we depend on each other for support and guidance. Even though twins occur one in every 30 deliveries, it’s still rare, and the fact that our group shares this common bond makes us a real close community.” She goes on to say, “This trust is not taken lightly, so when we decided to start our own review process we took several factors into consideration, most being twin specific and unique to our community. We want to make sure that time, safety and finances are considered since they are what Twiniversity families are most concerned with.”
“Twiniversity Approved” recipients are recognized on the specific standards set forth by the Twiniversity team, and tested by independent families of multiples who are not paid for conducting reviews.
Twiniversity is the fastest growing online community for parents of multiples since its founding in February 2010. Lead by Natalie Diaz, mom of six-year-old twins, writer for Twins magazine, teacher of the Twins 101 series, multiple parent advocate and Director of The Manhattan Twins Club.
Twiniversity headquarters is located in New York, N.Y. and has more than six thousand members worldwide. For more information, visit http://www.Twiniversity.com.
About Britax & the B-Ready Stroller.
BRITAX has been a leader in the car seat industry for years offering a full line of child seats including infant car seats, convertible car seats, combination seats, and booster seats. BRITAX also designs and manufactures an extensive line of strollers. For more information, visit http://www.Britax.com.
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