Noritake Announces Launch of New Blog, The Noritake Dish

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The Noritake Dish provides content on weddings, home décor, cooking and entertaining, as well as news and updates about Noritake products.

The Noritake Dish provides content on weddings, home decor, cooking and entertaining, as well as news and updates about Noritake products.

We’ve had a fantastic time interacting with our customers via Twitter and Facebook,” says Jamie Sanford, Internet Marketing Manager. “The blog is an extension of that interaction."

Noritake is thrilled to announce the launch of their new blog, The Noritake Dish. Now live at TheNoritakeDish.com, the blog’s content will focus on weddings, home décor, cooking and entertaining, as well as news and updates about Noritake products. To celebrate the launch of the new blog, The Noritake Dish is currently running a contest to win 4 place settings of a formal china pattern.

“We’ve had a fantastic time interacting with our Noritake customers via Twitter and Facebook,” says Jamie Sanford, Internet Marketing Manager. “The blog is an extension of that interaction. Some of our blog posts have been inspired by questions and requests from our readers!”

Although The Noritake Dish is officially launching now, posting on the blog started in 2010. Early posts focused on Noritake product placement, in gift bags for the 2010 Emmy Awards and 2011 Golden Globe Awards, as well as product appearances in magazines and on blogs. Recent posts have featured broader content, such as a post on researching brands before completing a wedding registry, another on staying knowledgeable about your china patterns using online tools, and a series of posts matching looks from Mercedes-Benz Fashion Week in New York with coordinating china patterns.

The most active post on The Noritake Dish so far has been a contest to win 4 place settings of formal china, with a Twilight twist. “I’m a big fan of The Twilight Saga, and so it’s a natural progression to think about what china pattern Bella and Edward would pick, as they will be married in the next film,” said Sanford. “It’s been fun to let visitors to the blog vote on what they think should be Bella and Edward’s china pattern – we are not affiliated with Summit Entertainment or Stephenie Meyer, but we would love to collaborate with them!”

Users may subscribe to The Noritake Dish for free using their RSS feed or via email. In addition, blog posts are shared via the Noritake Twitter and Facebook accounts. Future plans for the blog include more contests, Q&As, fan features and more.

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Jamie Sanford
Noritake
201-475-5235
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