iMingle® Insurance Launches Group Buying for Car Insurance in Connecticut

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Now available in Connecticut, iMingle's unique marketing approach allows individual policyholders to tap social networks to qualify for group discounts on car insurance.

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We are changing the way people think about shopping for insurance by making the process more social...We provide the social tools to simply and efficiently bring individual drivers together, so everyone can save.

iMingle® Insurance announced today that it has launched in Connecticut as the first direct-to-consumer insurance provider to offer group buying for auto insurance. iMingle’s innovative marketing approach to direct-to-consumer insurance allows individual policyholders to qualify for group discounts – and potentially save hundreds of dollars – by tapping into the collective buying power of social networking sites like Facebook and Twitter.

“We are changing the way people think about shopping for insurance by making the process more social,” said Michael Z. Stahl, iMingle’s vice president of marketing and operations. “We all need insurance, so as our network continues to expand, the chances are high that someone else in your social network – whether they live next door or across the country – would also benefit from the iMingle Network discount. We provide the social tools to simply and efficiently bring individual drivers together, so everyone can save.”

Launched in 2010, iMingle is aimed at what the company calls the i Generation, those consumers who routinely turn to their social networks to find information, compare deals and seek recommendations from their peers. For the first time, an insurance provider has developed its marketing strategy specifically to meet the needs – and expectations – of these policyholders by rewarding them for two things they are already doing: using social media and buying insurance.

Most insurance companies offer discounts if you insure multiple cars within a household. iMingle takes this concept a step further by allowing consumers to link, or “mingle,” their policies with those of their friends, so they can both benefit from the iMingle Network® Discount of 10 percent. This is on top of iMingle’s other policy discounts, which can save customers up to 50 percent or more.

The sharing process is simple. When a customer purchases an iMingle auto policy, they can use a widget to let their friends know about the available discount. They have over a dozen choices for how they want to share their exclusive iMingle discount link, including email, instant messaging, blogging, and social networking sites like Facebook, Twitter and LinkedIn. If a friend clicks on the link and also purchases a policy – and both agree to the iMingle safety pledge – both customers get an extra 10 percent discount.

iMingle’s group buying component is believed to be the first in the insurance industry. However, it is not the only way iMingle customers can save money. Other policy discounts include:

  • Preferred Payer Discount™ – the more customers pay up front, the more they save (with the greatest savings by those paying in full)
  • Free-A-Tree® Discount – a five percent discount for drivers who get quotes and sign up online and enroll in the Easy-Pay automatic payment service
  • Retro Loyalty Discount™ – iMingle rewards customers for their loyalty to their previous insurance carrier based on the length of their relationship
  • Safe & Sound® Discount – additional discount for continuously insured drivers without accidents or moving violations for at least three years
  • Happily Married Discount™ – married couples, happy or not, qualify for a discount, as do legally recognized civil unions and domestic partnerships

iMingle also bundles popular coverage options into one convenient and affordable package, called Protect Your Sanity®. It offers Roadside Assistance, Rental Car Reimbursement and Trip Interruption.

In addition to Connecticut, iMingle is now available in 18 other states: Arizona, Colorado, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri, Nevada, New Jersey, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Wisconsin. Homeowners, renters and condo insurance are also available in Connecticut.

In addition to the iMingle emphasis on social media platforms, the company uses a variety of other tools to serve the techno-centric, i Generation consumer. Some recent additions include a new instant bill-paying site using QR code and iMingle Insurance apps for iPhone® and Android™, which provide drivers with a more convenient way to manage their insurance policies anytime and anywhere.

Connect with iMingle and its highly sociable green mascot, iMingle Max, on Twitter and Facebook.

(Please note: The term “group buying” as used in this press release is intended to mean collective buying in the social context and not the purchasing of insurance as part of an employer-sponsored group or other affinity association.)

iMingle is part of Kemper Corporation (NYSE: KMPR), which has over $8 billion in assets and an A- (Excellent) Rating from A.M. Best Company for insurance operations. More information is available at http://www.iMingle.com or by calling 800-315-0473.

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Bridget Palitz
Shortfuse Marketing
(619) 933-8722
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