Agrium Advanced Technologies Provides Integrated Technology Resources to Enhance Customer Service Experience

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New Web-Based Technologies Makes Product Information More Accessible, Purchasing Decisions Easier

Agrium Advanced Technologies

As the global leader in enhanced-efficiency fertilizers, Agrium Advanced Technologies is very excited to debut these web-based technology solutions to help our customers.

Agrium Advanced Technologies today announced the expansion of its suite of web-based technology solutions for agriculture, golf, horticulture and lawn care professionals with the launch of three new websites - http://www.agriumat.com, http://www.PolyonThinkGreen.com and the golf-specific http://www.SpreaditandForgetit.com - in addition to the brand new Spread it & Forget it iPhone® app and the Nutri-Graph Blend Calculator. These new technology tools join Agrium Advanced Technologies’ very popular and successful POLYGRAPH® POLYON® Performance Predictor, and are each specifically designed to make purchasing decisions easier for green industry professionals.

“As the global leader in enhanced-efficiency fertilizers, Agrium Advanced Technologies is very excited to debut these web-based technology solutions to help our customers,” said Andrew Mittag, President, Agrium Advanced Technologies. “Our new web-based resources were designed specifically with our customers in mind – we’re continually looking for new ways to provide the information they need to make purchasing decisions easier.”

The new 2011 Agrium Advanced Technologies web-based tools include:

  •     Re-designed Corporate Website
  •     Spread it & Forget it iPhone® app
  •     Spread it & Forget it Website, customized for the golf market
  •     POLYON® Think Green Website
  •     Nutri-Graph Blend Calculator

Industry research shows that customers across each of the agricultural, horticultural, lawn care and golf markets continue to embrace new technology trends, and the evolution of these tools is part of Agrium Advanced Technologies’ commitment to customer service, providing product information and purchasing data across a variety of platforms.

“Each of these tools is customizable, and is another way to reach out to our customers when they’re looking for more information about our industry-leading products,” said Mittag.

Agrium Advanced Technologies’ new web-based technology tools join the POLYGRAPH POLYON® Performance Predictor, designed specifically for golf course superintendents. The POLYGRAPH program uses custom software to take actual temperature and rainfall data from a specific area to design a fertilizer program to meet each superintendent’s exact needs, while providing guidelines for optimal nutrient release and uptake efficiency for their course.

For more information on Agrium Advanced Technologies’ new web-based technology solutions, please call 888.757.0072 or visit http://www.agriumat.com. Further information about each individual web-based technology, including screenshots, is available in the attached backgrounder.

About Agrium Advanced Technologies
Agrium Advanced Technologies is a strategic business unit of Agrium Inc., a major retail supplier of agricultural products and services in both North and South America and a leading global producer and marketer of agricultural nutrients and industrial products. Agrium Advanced Technologies is the leading manufacturer and marketer of slow- and controlled-release fertilizers and micronutrients in the Agriculture, professional Turf and Ornamental, consumer lawn and garden, and specialty agriculture markets. Agrium Advanced Technologies' brands include: ESN®, POLYON®, XCU®, NITROFORM®, NUTRALENE® and DURATION CR® slow- and controlled-release fertilizers, ULTRA YIELD® Micronutrients, AMP™ and PRECISE® controlled-release plant protection. These products utilize proprietary advanced generation technologies to control nutrient release for improved plant growth and environmental performance.

All names may be trademarked to their respective companies.

FOR FURTHER INFORMATION:
Steve Williams, Manager, Communications
970.292.9017

Contact us at: http://www.agriumat.com

BACKGROUNDER

Agrium Advanced Technologies Provides Integrated Technology Resources to Enhance Customer Service Experience

New Web-Based Technologies Makes Product Information More Accessible, Purchasing Decisions Easier

Agrium Advanced Technologies announces the expansion of its suite of web-based technology solutions for agriculture, golf, horticulture and lawn care professionals with the launch of three new websites - http://www.agriumat.com, http://www.PolyonThinkGreen.com and the golf-specific http://www.SpreaditandForgetit.com - in addition to the brand new Spread it & Forget it iPhone® app and the Nutri-Graph Blend Calculator. These new technology tools join Agrium Advanced Technologies’ very popular and successful POLYGRAPH® POLYON® Performance Predictor, and are each specifically designed to make purchasing decisions easier for green industry professionals.

Re-designed Corporate Website
Agrium Advanced Technologies’ new website, http://www.agriumat.com, has a fresh, new look and has been updated with easy-to-find product information. With its simple navigation elements, the new site offers better functionality and easy access to technology-specific solutions for the agriculture, golf, horticulture and lawn care markets.

Spread it & Forget it iPhone® App
The new Spread it & Forget it iPhone app offers lawn care operators and turf professionals a mobile tool to help them determine how much Spread it & Forget it can save their company in labor and overall costs. Based on input variables, the app allows turf professionals to see cost savings both per job and over the course of the entire season. This free app is now available for download on iTunes® (search SiFi calculator).

Spread it & Forget it Website, customized for the golf market
This new site offers golf course superintendents a destination for information about Agrium Advanced Technologies’ exciting Spread it & Forget it Controlled-Release Fertilizer for the golf market. With detailed product, agronomy and distribution information, http://www.SpreaditandForgetit.com gives superintendents the information they need to keep their fairways strong and healthy and their roughs lush and green with just one fertilizer application all season.

POLYON® Think Green Website
The POLYON Think Green website, http://www.PolyonThinkGreen.com gives lawn care professionals detailed product and agronomy information to help demonstrate how much POLYON they need to get green, healthy turf all season long. The site also offers a POLYON calculator based on turf variables, such as acreage, spread rate and nitrogen mix, to help determine how much money can be saved with just one application of POLYON.

Nutri-Graph Blend Calculator
Agrium Advanced Technologies’ Nutri-Graph allows turf professionals to input nitrogen application rates and blends to create a steady nutrient release curve.

For more information on Agrium Advanced Technologies’ new web-based technology solutions, please call 888.757.0072 or visit http://www.agriumat.com.

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Megan Reisig

Steve Williams
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