Automotive Expert Joni Gray Joins as Senior Analyst

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New automotive Web site adds industry veteran, Joni Gray, to provide analysis on buying trends, vehicle evaluations and to serve as an advocate for the in-market buyer.

Autos, cars, car buying, trucks, SUVs
The Internet is cluttered with sites that offer basic information, but no other site provides a step-by-step, easy to understand process like, the essential consumer guide on how to get the best deal, today announced consumer automotive expert Joni Gray joined as senior analyst for the site. Gray, who most recently served as editor at large for automotive inventory site, will be responsible for analyzing and reporting on relevant auto buying trends, evaluating specific vehicles, and will serve as an advocate for the in-market auto buyer.

“Joni’s experience as a leading marketer and editor in the auto industry gives her unique insight on all aspects of the auto buying experience that few individuals possess,” said Steve Moretti, founder and executive editor of “AutoBuying101 serves as the ultimate guide for consumers navigating the entire auto buying process. Joni will shine a light on the latest and most useful ways consumers can eliminate stress during the process and help ensure they make smart and confident decisions every step of the way. We are thrilled to have the caliber of expertise Joni brings to our team.”

Gray will provide unique insight and advice on all current aspects of the auto buying process including consumer shopping behavior, research, and purchase trends. She will be involved in the ongoing growth and development of information and functionality on and will be available as a resource to the general media, consumer publications, and broadcast outlets.

Gray has more than 20 years of experience in the automotive industry, including a decade as a brand marketing executive at three major automakers -- Mazda, Hyundai and Honda. More recently, she has taken on strategic management and editor roles for Kelley Blue Book’s, LA Times Automotive, and Throughout her career she has played a major role in providing analysis and consumer advice to millions of consumers who are looking to decode the car buying experience. Gray has also investigated and analyzed trends related to the role of women car buyers – their growth in the marketplace, and the unique issues they face as car buyers.

“I am excited to work with the team at and believe the site presents a valuable resource to consumers that are looking to purchase a new or used vehicle,” said Gray. “The Internet is cluttered with sites that offer basic information, but no other site provides a step-by-step, easy to understand process like I look forward to adding to the comprehensive user experience on the site, and helping consumers make smart and confident decisions.”

Gray’s analysis and articles will join the tips, checklists and tools that make a key resource for anyone looking to purchase a vehicle.

About is an independent online resource for automotive shoppers to find helpful information and tips on how to get the best deals on any new auto or used auto (including cars, trucks, SUVs, and hybrids). Founded by automotive industry veterans, provides a simple step by step process to auto buying, that arms each shopper with the critical information and resources needed to make a confident purchase. The information, resources, and tools provided on the site cover all major aspects of the process including financial planning, researching and comparing vehicles, and products and services that help consumers get the best deal. In addition, consumers can shop for vehicles directly using the Dealer Select Pricing Tool™ to get free auto price quotes from local dealers, and view real time inventory on more than 2,000,000 new and used cars for sale nationwide. Resources listed on the site are carefully vetted by automotive analysts and only the top rated websites are recommended to consumers.


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Jocelyn Johnson
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