Biased Ad-Driven Automotive Forums Put On Notice

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New Social Media Website Promises Authentic Dialogue Between Auto Enthusiasts and Automotive Aftermarket Manufacturers Business Intelligence is delivering a new, unbiased online experience.

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WebInjected Solutions Inc., a social media development and consulting company, has unveiled, a social networking website that connects the large automotive enthusiast audience with the automotive brands that fuel their passion.'s innovative reviews allow automotive enthusiasts to create, read and research unbiased authentic feedback on automotive businesses and products.

As a free social media website, invites the automotive enthusiast community to engage in authentic unbiased conversations with other enthusiasts and with businesses, such as aftermarket manufacturers, tuning/performance shops and motorsports promoters. Automotive enthusiasts can create a personalized profile of their interests; profile their ride, detail which modifications and aftermarket parts they have installed and which ones they have on their wish list. Enthusiasts and business are invited to create powerful social media profiles that enable authentic conversations and the sharing of photos and videos, automotive blogs, enthusiast driven product reviews, and engage in meaningful conversations with each other.

A common problem with many forum or enthusiast sites is their reliance upon sponsorship revenue to fund the site or profit its owners. The downfall of this model is that site owners often only allow positive, potentially biased reviews of their sponsors and their products. The problem is only exacerbated when enthusiast forums are bought up by advertising agencies. With many of these sites, if you are not advertising on the site, you are not welcome as part of the community and you are prevented from addressing negative comments towards your product or brand unless you pay to sponsor the forum. This does not bode well for providing an authentic enthusiast community, it doesn’t bode well for businesses, and that is why is delivering a new, unbiased model. Members can discuss any business or product regardless of sponsorship and advertising, and while businesses can still advertise, they are not required to do so to participate.

What differentiates from other sites? Co-Founder Colin Edwards states “Success is in the details. People want to be able to visits sites with authentic, trusted content and reviews. We have developed a platform that allows for unbiased reviews of over 1 million automotive based businesses in North America. As an employee or owner of a company you can claim your business listing and begin communicating with the enthusiast community for free.” What further differentiates says Mike McGuinness, Co-Founder and Director of Product Strategy “is our ability to personalise the enthusiast experience. Instead of just relying on what your friends like, AutoInjected focuses on what you like. As a member views and likes/dislikes forums, products, video or blogs, we build a profile of their interests. Their affinity towards certain topics or brands helps us deliver the most current and relevant content based on each member’s individual interests.” Another unique feature of not found on most enthusiast sites is the ability for businesses to view quantitative analytics on their fans so that rather than purchasing an expensive sponsorship, businesses can focus on advertising to the members most interested in their brand or products. We provide businesses with the right information to make decisions on how to engage with automotive enthusiasts.

Industry leading manufacturers of exciting automotive products are supporting by giving away exciting prizes to lucky individuals who register for the site by May 15th. These companies include JX Nippon Oil and Energy USA, Auto Meter, Energy Suspension, Squires Turbo Systems, AEM Electronics, S.P.EC. Clutch, Garrett Turbochargers, $2.95 Guys, GoPro and Turbonetics. Prizes include digital & analog gauges, water methanol injection kits, turbo chargers, clutch kits, mountable HD digital cameras, and synthetic motor oil. Automotive enthusiasts can enter the contest at

AutoInjected is a social network for gear heads & auto enthusiasts. We believe in bringing you a personalized experience based on your automotive interests, where you can share your automotive & motorsport passions with your friends, manufacturers, tuners and racers!

About WebInjected Solutions Inc
WebInjected Solutions specializes in social business consulting with focus in the automotive aftermarket. We deliver web consulting, CRM and other social media solutions for small and mid-sized organizations to engage their customers in timely and meaningful conversations through social mediums.

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Kelly Lynch
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