San Diego, CA (PRWEB) May 10, 2011
Leading ecommerce software company Miva Merchant has partnered with retargeting and display advertising firm, AdRoll in order to better provide retargeting, display advertising, improved brand recognition, and related services to ecommerce store owners using the Miva Merchant ecommerce platform.
“Retargeting is becoming a mandatory marketing channel for ecommerce businesses,” says Miva Merchant COO Rick Wilson. “We chose AdRoll because they have a track record of success with even our most sophisticated and demanding users.”
Since 2007, AdRoll has been providing its services to a wide variety of clients, including ecommerce merchants. Customers can access dashboards and reporting tools that allow them to control their campaigns from start to finish.
“AdRoll’s mission is to make highly effective display advertising accessible to everyone,” says AdRoll CEO Aaron Bell. “We’re delighted to build our technology in close collaboration with these widely adopted ecommerce platforms.”
To kick off their partnership, Miva Merchant and AdRoll are hosting a free webinar this Wednesday, May 11 from 11:00 am to 12:00 pm, PDT. The webinar, entitled “Miva Merchant And AdRoll: Retargeting For Ecommerce Merchants," will focus on AdRoll’s retargeting platform and how it can help Miva Merchant users improve their client retention rates and boost their conversion rates by over 50%.
Those interested in the webinar can go here to register and learn more.
About Miva Merchant
Miva Merchant offers a complete ecommerce solution consisting of PA-DSS validated shopping cart software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development.
Over 50,000 merchants use Miva Merchant’s highly customizable, intuitive and scalable ecommerce software. These merchants range from hand-selected boutique product stores to manufacturers directly integrating their manufacturing with distributor access and an online retail presence. To see examples of online stores running on Miva Merchant, visit us online.
AdRoll makes retargeting simple and profitable for brands of all sizes. AdRoll's platform provides unmatched transparency, cross-platform reach across the largest display inventory sources, and tools that personalize ad campaigns based on a visitor's shopping behavior. This advanced retargeting technology, as well as behavioral and site-targeted campaigns, ensures that advertisers get maximum return from their online advertising investment.