RetailConnect Bridges Gap Between Retailers And Online Shoppers

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• 94% of shopping happens in stores, but 90% of shoppers make their buying decision based on online research • Getting product inventory visible online is a retailer’s biggest marketing & technical challenge • Wishpond’s RetailConnect platform reduces the time, cost and complexity of migrating product data from point of sales systems and ecommerce websites to search engines, online marketplaces, social networks and mobile applications

RetailConnect will fundamentally change how retailers market themselves online.

Wishpond today announced the launch of RetailConnect, a new shopping platform which enables retailers to easily import & publish product data for greater online visibility. Once their product data is imported, RetailConnect allows retailers to instantly publish product information to online marketplaces, search engines, social networks and mobile applications. Retailers can get more information about RetailConnect at: http://www.wishpond.com/retailconnect

Ali Tajsekandar, Wishpond’s Founder & CEO explains:

“Online consumer behavior has changed how purchasing decisions are made. Most consumers still shop in local stores, but they read reviews, compare prices and get advice on what to buy online. And research suggests this pre-purchase activity happens in search engines, within social networks and on mobile devices. We recognize how important online visibility is for local retailers, and how difficult it can be to extract product data and publish it where people look for it online. This is why we created RetailConnect and we think it will fundamentally change how retailers market themselves online.”

A retailer’s biggest challenge is getting their product inventory visible to Internet shoppers. And once it’s published, keeping it synchronized is also quite complex. Wishpond solves this problem through integration with multiple point of sale systems, ecommerce providers, shopping cart systems and online marketplaces. With greater online visibility, retailers get greater customer insights, more targeted foot traffic and higher in-store sales.

Using RetailConnect, retailers can now:

  •     Import product inventory from their point of sale system and launch a Facebook Store in a few minutes
  •     Get product data from their website and push it to Google Product Search
  •     Access product listings from their Shopify or eBay store and publish it to mobile applications in minutes
  •     Import product data from Google Merchant Centre and publish it to a Facebook Store instantly

RetailConnect makes it simple for retailers to go social. For example, retailers can launch a richly-featured Facebook store in 20 minutes, complete with their product inventory. By building a Facebook store with RetailConnect, retailers can grow and engage Facebook fans while still driving traffic to their ecommerce site or physical location and retain ownership over their customers. More details on the Facebook store offering can be found at: http://www.wishpond.com/merchants

The RetailConnect platform is immediately accessible through a robust and rich content API. Although Wishpond will be announcing a roster of integration partners shortly, POS vendors, shopping cart systems and ecommerce providers can learn more and start integrating with the Wishpond RetailConnect platform immediately. More details can be found at: http://www.wishpond.com/retailconnect

About Wishpond
Wishpond is a local shopping search engine which helps online shoppers find products from retailers near them. Wishpond.com is one of the largest local shopping sites with over 6 million product listings from 1700 small, medium and national retailers. Wishpond’s RetailConnect platform enables merchants to easily import and publish their product inventory to search engines, social networks and mobile applications. Wishpond is a privately-held corporation with headquarters in Vancouver, British Colombia. Get more information at wishpond.com, follow @wishpond or stay connected at facebook.com/wishpond

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