Home Equity Lender Offers Not Always Made Clear to Consumers New Study Shows

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New Report Compares the Consumer Experience of 10 Leading Home Equity Lender Web Sites. On Most Sites It is Difficult to Get a Sense of What the Lender Offers Because of Poor Usability and Missing Details According to the New Study.

Change Sciences Group today released a new report comparing how people experience the current home equity web sites of 10 leading lenders. People seeking to consolidate debt or improve their home by using the equity in their home increasingly turn the web to research rates and compare lender offers. Yet people visiting leading lender sites are likely to be disappointed. Poor usability and missing details are the norm.

For details about the new report visit http://www.changesciences.com/Reports/HomeEquity.

"Lenders are leaving significant business on the table by making it harder than it needs to be to research offers and apply online. Lenders have an opportunity to improve the usability and informativeness of their sites. It's a win win. It benefits consumers and the bottom line," said Steve Ellis, a Change Sciences partner and one of the authors of the report.

Sites included in the study are: Bank of America, BB&T, Capital One, Chase, Citibank, Citizens Bank, HSBC, PNC, US Bank, and Wells Fargo.

Visit http://www.changesciences.com/Reports/HomeEquity for the full site rankings, sample charts, and details about the methodology.

About Change Sciences Group
Change Sciences was founded in 2000 to bring advanced user experience research methodologies to the web. The results produced by its Kantuit(TM) interactive user experience modeling technology have been utilized by the world’s top organizations to improve their web sites.

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STEVE ELLIS
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