Semonin Realtors Empowering its Real Estate Agents with Home Life Perks

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Agents at Semonin Realtors, the largest residential real estate firm in the Kentucky/Southern Indiana region, are now using Home Life Perks to stay top of mind and deepen relationships with clients and prospects, and generate referral business through local merchant networks.

“The robust electronic tools offered through Home Life Perks give a reason to get voice to voice, which hopefully gives a reason to get face to face, will provide referrals to our agents,” says Timothy Moore of Semonin

Semonin Realtors, which is owned by Berkshire Hathaway affiliate HomeServices of America, has been serving its clients’ residential real estate needs since 1915. The company’s formula for success is simple. “Selling real estate is about relationships,” explains Timothy Moore, Semonin’s Sr. Vice President, Technology and Marketing Media. “However, cultivating hundreds of personal relationships on an ongoing basis is a challenge for real estate professionals. With Home Life Perks, we’ve found a smart way to address this challenge.”

Home Life Perks is an automated solution that enables real estate agents to regularly engage and reward their clients and prospects with ready-to-send content distributed through print, social media channels, automated monthly newsletters. Agents can even set up their own custom branded Home Life Perks websites with just a few clicks.

Content topics include Home Improvement, Green Living, Travel, Personal Health and more. Agents can couple the content with related offers and discounts of up to 60% from over 600 national and local merchants.

As just one example, with a few simple clicks, an agent can engage hundreds of contacts through a personalized email blast or Twitter posting featuring content about home renovation, plus money-saving offers from Home Depot, home improvement products and a local contractor.

“The robust electronic tools offered through Home Life Perks give a reason to get voice to voice, which hopefully gives a reason to get face to face, and through consistent application will provide referrals to our agents,” says Timothy Moore of Semonin Realtors.

The company behind Home Life Perks is Active Radius, one of several fast-growing marketing technology innovators that are repositioning Chicago as a national technology hub. Paul Golec is Active Radius’ Founder and CEO. “Home Life Perks is gaining traction among the nation’s best known, most successful real estate organizations – one of which is Semonin,” he explains. “We believe that by making it easy to maintain contact and deliver tangible value to clients, prospects and other referral sources outside of the transaction window, Home Life Perks creates compelling opportunities for agents in all markets and at all levels of professional experience.”

About Semonin Realtors
Founded in 1915, Semonin Realtors is the largest residential real estate firm in the Kentucky/Southern Indiana region. The company's full-service approach to real estate provides clients with everything from home buying and selling, to mortgage financing, title insurance, home warranty, homeowners insurance, and domestic and international relocation services. This comprehensive family of services includes seven retail office locations, a professional team of more than 580 sales associates and a support staff of 100. Semonin Realtors is owned by Berkshire Hathaway affiliate HomeServices of America and is part of the Leading Real Estate Companies of the World relocation network (leadingre.com). To learn more about Semonin Realtors, visit semonin.com.

About Active Radius
Active Radius, LLC is a leading relationship marketing and new media company. The company’s flagship product is Home Life Perks, a customizable cloud-based marketing technology solution that enables real estate professionals to build, engage and monetize their client and referral networks before, during and after a real estate transaction. Home Life Perks empowers agents at some of the nation’s best known real estate organizations, including Coldwell Banker, RE/MAX, Century 21, ERA Real Estate, Keller Williams Realty, Semonin Realtors and several other members of the Leading Real Estate Companies of the World® global network. To learn more about Active Radius and Home Life Perks visit activeradius.com.

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Nick Dorado
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