WHIR Magazine March 2011 Helps Hosting Providers Spot Opportunities

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Hosting's most influential magazine provides service providers with insight into the small business products and markets that hold the greatest revenue opportunities today and in the near future.

WHIR Magazine March 2011 - Spotting Opportunities

WHIR Magazine March 2011

What new products can I start selling to my existing customer base right now? What products can I add that will bring in entirely new customers? What are those services going to cost me to set up? And how quickly are they going to start producing returns?

The Web Host Industry Review, the leading resource for information on the web hosting industry, is excited to announce that the March 2011 issue of its Web Host Industry Review magazine has shipped, offering readers a look into those markets and products that offer them the biggest opportunities to generate new revenue today and in the very near future.

In a cover story that digs into what is essentially the key question facing hosting providers – what are the biggest and most easily tapped opportunities currently facing my company – the March issue presents readers with a lot of data accumulated from analysts investigating the hosting market, particularly the SMB market for hosting and cloud services, for some of the biggest opportunities.

“In a lot of cases, those opportunities for hosting providers tend to involve cross-selling or up-selling services to existing customers who have yet to deploy those services at all, or are currently hosting them in-house,” writes WHIR editor Liam Eagle in the editor’s letter for the March issue. “The basic reality is often that while nobody hosts their website in-house, many small firms still have email servers and similar services on-premise.”

For that cover story on opportunities, Eagle solicits input from some of the leading analysts studying the mass hosting market, and examines the results of an extensive small-business hosting market survey conducted by hosting software developer Parallels. The piece zeroes in on several of the biggest specific opportunities for hosting providers.

“There are a lot of experts and organizations out there telling hosts that there are big opportunities in providing these cloud services, or hosted services, to the small business market,” says Eagle. “With this issue of the WHIR magazine, we wanted to push past those market-size predictions and generalizations and answer the real questions. Specifically, what are those opportunities? What new products can I start selling to my existing customer base right now? What products can I add that will bring in entirely new customers? What are those services going to cost me to set up? And how quickly are they going to start producing returns?”

Other articles in the March issue veer toward other aspects of the business, but all of the major features take an instructional approach to operating a hosting business. A lengthy feature by regular contributor Wayne Epperson offers a look at how badly-kept books can derail or delay a sale or financing. In another feature, Liam Eagle looks at how data center leasing has provided some growing hosts with a means of financing growth without giving up equity. And legal columnist David Snead offers an in-depth examination of the Combating Online Infringement and Counterfeits Act, and its effect on hosts.

The March 2011 issue of WHIR magazine, along with all if its back issues, is available in an online edition, which can be accessed through the WHIR website at http://www.thewhir.com/magazine/

About the Web Host Industry Review:
Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web host industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property. For more details about TheWHIR, visit http://www.theWHIR.com For more information on iNET Interactive, visit http://www.iNETinteractive.com

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