Seattle, WA (PRWEB) February 14, 2011
Today, Meteor Solutions, provider of the leading social audience management platform, and Zooppa, the world’s leading source of user-generated advertising, announced their joint partnership to maximize the impact and reach of crowdsourced ads through viral sharing.
- Meteor Solutions and Zooppa have joined forces not only to enable brands to launch consumer-generated advertising campaigns through Zooppa’s network, but also accelerate viral sharing of the campaign’s content and the campaign itself with Meteor’s social technology platform.
- Zooppa’s user-generated advertising combined with Meteor Solutions’ social audience management technology puts a brand or agency’s creative advertising back into the hands of users – increasing brand engagement, consumer sharing and ultimately campaign conversions. Meteor’s solution also provides brands with unique insight into how, where, and by whom their campaigns are shared across the Web.
- The joint Meteor/Zooppa solution is already in use by some of the world’s leading online advertisers.
“Word of mouth doesn’t just happen, brands have to actively encourage people to share their messages, promotions, and content,” said Ben Straley, co-founder and CEO of Meteor Solutions. “The world’s leading brands know that when a campaign is shared virally from one person to another, it can result in 4X the conversions of a campaign that isn’t shared. By partnering with Zooppa, we’re offering advertisers the ability to create user-generated ad campaigns with a built in word-of-mouth component, so they can actively drive measurable reach for their programs.”
“User-generated advertising campaigns are increasingly a catalyst for branded word-of-mouth,” said Zooppa CEO, Wil Merritt. “The campaigns themselves not only create buzz, but the sharing of generated content produces a endorsement-level of mass awareness for a brand, as people naturally want to share their ad creations with their social networks. By integrating Meteor Solution’s social audience management platform into Zooppa campaigns, brands and agencies are able to amplify the reach of branded content through peer-to-peer sharing and maximize consumer engagement. By taking advantage of this partnership, clients will get the maximum exposure and value out of the original and engaging content produced by our creative community.”
About Meteor Solutions:
Meteor Solutions’ Social Audience Management Suite (SAMS) increases the effectiveness of marketing programs by growing social audiences and motivating online sharing. Marketers can also use Meteor to deliver advertising to brand advocates and the individuals they influence. Meteor’s technology platform is powered by the company’s patent-pending Tag & Trace™ Engine, which dynamically graphs sharing activity and identifies in real-time the social audiences that spread brand content. Meteor Solutions’ customers include some of the worlds’ leading global brands and agencies including Microsoft, AT&T, MTV Networks, Wunderman and others. Meteor Solutions is a privately held company based in Seattle, Washington.
Zooppa is the world's leading source of user-generated advertising. With a creative community of nearly 100,000 members, Zooppa works with global brands like Samsung, AT&T, Nike and Google and agencies including BBDO, MindShare and Razorfish to produce fresh and compelling creative ads. Beyond content, Zooppa’s innovative model offers brands and agencies a cost-effective, strategic approach to engage consumers, build online word-of-mouth and gain consumer insights.
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