"we aim to offer our clients complete digital activation of their sponsorship initiative based upon genuinely engaging content that places the shared values of the sponsorship at its very core" Andrew Jenks
London, England (PRWEB UK) 4 July 2011
Today sees the launch of Weedoo Sponsorship – a new department of digital marketing agency Weedoo Media which specialises in the complete digital activation of sponsorship initiatives.
Combining sponsorship specialists from the world of Premier League football, Formula 1 and global entertainment events with the award-winning digital marketing team from Weedoo Media means Weedoo Sponsorship offers a comprehensive range of products and services to ensure that brands obtain the maximum benefit from their sponsorship activity.
The products offered by Weedoo Sponsorship include specialist sponsorship focused micro-sites, social media activation, iPhone/Smartphone Apps, E-commerce capability, Search Engine Optimisation and Display Engine Marketing. Services include a full strategic and creative sponsorship consultancy and the ability to conceive and produce all site content.
Director of the newly formed Weedoo Sponsorship, Andrew Jenks ACIM, states that “by forming this new department we aim to offer our clients complete digital activation of their sponsorship initiative based upon genuinely engaging content that places the shared values of the sponsorship at its very core. Our interactive websites, iPhone/Smartphone applications and social media platforms, as well as our strategic and creative consultancy services, will allow brands to transform the scale of their online audiences and to interact with them in brand new ways whilst educating about the sponsorship and the brand itself.”
Weedoo Sponsorship is able to produce, host and manage all content featured on any of its platforms. “Our comprehensive digital approach will also allow brands to maintain the focus of their marketing and IT teams on the core functions of their business by providing a bespoke client experience which allows us to understand the values of the brand and its sponsorship, whilst seamlessly working with in-house teams to reduce the strain on resources” said Andrew Jenks.
Weedoo Sponsorship is also set to ensure that their campaigns are suitable for the full range of global audiences. “It is not just a translation service; we structure our digital activation with the individual characteristics of the target territory at the front of our minds. Whether it is in Asia or South America we ensure that our products are technically and creatively designed to achieve maximum engagement within the chosen market” added Weedoo Sponsorship’s Creative Director Edward Ball.
Weedoo Sponsorship also champions the concept of ‘brand understanding’ and it is central to the philosophy of the company. “Our digital activation utilises the sponsorship to extensively inform about the brand in order to allow large new audiences to gain a fuller understanding of its operations. The information, data and insight that we are able to extract also allows the brand to better understand itself in terms of how its sponsorship is perceived in the public domain in order to provide a clearer picture of the true value of a sponsorship. We are able to better show a brand what their sponsorship is worth to them” Andrew Jenks said today.
In the modern and highly competitive world of sponsorship, which is largely moving towards extensive online activity, Weedoo Sponsorship offers the full digital activation service that many brands have been desperately seeking.
For more information about Weedoo Sponsorship please visit http://www.weedoosponsorship.com
About Weedoo Media
Weedoo Media is a full service digital marketing agency based in Brighton, UK. Offering services ranging from Website design and construction, Social Media strategies, Search Engine Optimisation, Pay-Per-Click campaigns and E-Commerce platforms, Weedoo Media is at the forefront of digital marketing expertise. Please visit http://www.weedoomedia.co.uk for more information.