New York Mets Adopt a Premium Wine-and-Drinking-Flute Innovation this Season at Citi Field

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The Vino Solo package - including the Fin brand - represents an entirely new product sub-category in the wine marketplace. Consumers want a higher-quality wine that also offers compelling convenience and style qualities. This unique packaging helps to sell more wine quickly, enabling beverage service to be more profitable.

Vino Solo Premium Wine-and-Drinking-Flute Innovation this Season at Citi Field

Not only will baseball fans enjoy the wine itself, but for the Food & Beverage operation at these baseball venues and other major on-premise organizations, the unique bottle-and-drinking flute combination offers unprecedented service efficiencies."

The U.S. launch of Vino Solo in late November, 2010, immediately caught the attention of Andrew McMurray, Vice President of Zachys Wine & Liquor in Scarsdale, NY. As part of the consulting team that assembles the wine program for the New York Mets at Citi Field, McMurray is constantly on the lookout for products that are ideal and enhance the experience for attending fans and oenophiles alike.

Vino Solo is a 187ml PET plastic wine bottle with its own attached drinking flute. The Vino Solo brand and accompanying packaging are both proprietary to Singlz KDM North America, a joint venture entity based in Philadelphia and managed by KDM Global Partners, LLC for itself and its partner, Singlz International, from New Zealand.

When asked how this would improve wine service to the consumer, McMurray commented, "Cracking the code for getting a high-quality glass pour that is easy to handle, serve and consume in a general concession setting has been a challenge for us since day one. The Vino Solo package answered that dilemma in one fell swoop. This revolutionary packaging will now give us the ability to make premium varietals available to the New York Mets fans and guests for in-seat service and general concessions."

Through the efforts of McMurray, the Mets will have a unique version of Vino Solo to start the 2011 season under the "Fin" label - a Chardonnay and a Cabernet Sauvignon, both from California.

"Not only will baseball fans enjoy the wine itself, but for the Food & Beverage operation at these baseball venues and other major on-premise organizations, the unique bottle-and-drinking flute combination offers unprecedented service efficiencies," stated Jonathan Gelula, President of Singlz KDM North America. "The Vino Solo bottle-and-flute-combination reduces inventory costs and other issues concerning the storage and transport of wine glasses. The bottle and flute combination still only use the same amount of storage space as any other 187ml product. Using Vino Solo dramatically reduces beverage service time as the server simply opens the tamper-evident seal and then hands the unit to the customer. And faster beverage service translates to greater sales and more profitable operations." The PET package weighs one-sixth the weight of glass and is recyclable/environmentally-friendly.

"The Vino Solo package, including the Fin brand, represents an entirely new product sub-category in the wine marketplace. Many people have associated the 187ml package, generally, with 'institutional' wine, and by default, tend to attribute low-end product characteristics to it. We are now at a departure point from this. Consumers want a higher-quality wine that also offers compelling convenience and style qualities. And, for all on-premise wine vendors, whether they are a MLB team or an airline, a cruise ship, a convention center, caterer or performing arts center, this unique packaging helps to sell more wine quickly, enabling beverage service to be more profitable," continued Gelula.

For more information on how to order, contact Jonathan Gelula, Singlz KDM North America, LP, 4100 Main Street, Philadelphia, PA 19127; phone (215) 509-7500 or info (at) KDMGlobalPartners (dot) com, or visit http://www.VinoSolo.com. The website has recently been expanded to include new information on Private Label opportunities, a gallery of product images and sales & distribution options.

Singlz KDM North America, LP is a joint venture owned by Singlz International (New Zealand) and KDM Global Partners, LLC, based in Philadelphia, PA. KDM Global Partners, as Operating Partner of Singlz KDM, is a wine producer and custom label brand provider for food service operations, retail chains, restaurants, hotels and resorts, airlines, arenas and other on-premise businesses. It is involved in all aspects of the brand development process, including packaging design, regulatory compliance, bottling, warehousing and distribution - in all 50 states and overseas. Private label wine brands result in better margins, house branding, customer loyalty and increased retail sales leverage.

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