It's actual coaching. That's why our success rate is so high.
Toronto, ON and New York, NY (PRWEB) December 27, 2011
Precision Nutrition, the world’s leading online nutrition coaching and certification company, announces a sneak preview of the online Lean Eating Coaching Program, a body transformation program that begins January 4, 2012 and includes $75,000 in prizes.
“For the first time, we’re offering a look behind the curtain. Our Facebook page demo shows exactly how we’ve achieved success for over 7,000 clients worldwide," said John M. Berardi, Chief Science Officer of Precision Nutrition.
“This goes way beyond the usual New Year’s resolutions that are quickly forgotten," says Berardi. Lecturing and hectoring people about weight loss doesn’t work. He calls that approach “condescending and kind of annoying.”
A better approach is giving people something to aim for: big, inspiring goals. That’s always been the basis of Lean Eating.
“So that’s why we put our money where our mouth is,” says Berardi. Precision Nutrition will award $75,000 in cash prizes. The male and female grand prize winners will each receive $25,000. An additional $25,000 will be shared by 34 other winners.
Precision Nutrition doesn’t believe in conventional diet plans. Instead, its online platform and personalized coaching build diets one very small piece at a time, in ways that integrate workouts and habit tracking. Participants receive detailed nutrition and exercise instruction from world class coaches, access to private online forums, and all the benefits of lessons learned from the world’s largest body transformation study.
In recent days, Berardi has been addressing issues raised by prospective members. Among the concerns: I’m in terrible shape. Or: I’m in great shape. Or: I know a lot about nutrition. Or: I know nothing about nutrition. Or: I can’t make the link between knowing and doing. Or: I don’t want to join a gym. Or: I’m recovering from an injury. Or: I have special dietary needs. Or: I have to travel a lot for business.
Berardi’s response is that most special needs can be accommodated. That’s the whole point of a personalized coaching program aimed at changing habits. And Precision Nutrition is very different from other programs.
“How is it different? Oh gosh, where do I begin?” wrote Berardi in a recent bulletin board reply.
“For starters, it’s actual coaching. Most fitness coaching programs are simply: 'Here’s a diet, here’s a workout, go do it.' That’s not coaching. And according to every single piece of change research, that doesn’t work. So we don’t do that. Instead we encourage your long-term development by helping you build new practices — that are fun — slowly, and over time. That’s why our success rate is so high. And our clients stay in shape long after the program ends. The coaching, the community support, the access to a coaching team, the use of actual change psychology, the understanding that people have real lives to live outside of the gym…that’s what makes Leaning Eating different."
But Precision Nutrition has only enough staff to provide superb coaching to just a few hundred new clients each round. The last Lean Eating coaching group, which costs $99 and $99 per month for 12 months, sold out in 24 hours.
That’s why a waiting list is now open for the Lean Eating Program that opens for public registration on January 4, 2012. Those on the waiting list get to register 24 hours before everyone else.
So watch this video of what happened when last year’s winners were surprised by their coaches — and giant checks.
And start thinking about what you might do with $25,000.
About Precision Nutrition
Precision Nutrition is life-changing, research-driven nutrition coaching for everyone. The company translates science into real results for real people. It collects more nutrition coaching data than anyone in the world. Precision Nutrition also certifies fitness professionals and trainers worldwide through our Essentials of Sport and Exercise Nutrition textbook and online course so they can help their clients lose fat and live healthier, more satisfying lives.
About Dr. John M. Berardi
Dr. John M. Berardi is the co-founder and Chief Science Officer of Precision Nutrition Inc. One of the world’s foremost experts on sport and exercise nutrition, Dr. Berardi has authored numerous peer-reviewed studies, books, textbooks and hundreds of magazine articles on the topics of exercise and sport nutrition. As a nutrition coach and exercise physiologist, he has coached hundreds of elite athletes, among them professionals and Olympic gold medalists, and thousands of everyday folk through the Lean Eating Coaching Program. In the last two Winter Olympics alone, his athletes collected over 25 medals, 12 of them gold. In addition, he serves as a nutrition and high performance consultant for Nike. For more about Dr Berardi and his work, visit http://www.precisionnutrition.com.