“Pure Catskills” Buy Local Campaign Releases 2012 Holiday Gift Guide

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As part of the new “Fresh from the Catskills” campaign, this new guide gives consumers ideas for buying fresh and local products this holiday season that help to support local farmers and regional food businesses.

Give Local Catskills Gifts

Give the Gift of Local. Photo courtesy: DrewHarty.com

We can choose how we spend our gift dollars this year. Let’s keep it local. Connecting with farmers, growers and merchants at retail shops and farmers' markets makes the season all the more festive, while supporting rural communities.

Pure Catskills, a buy local initiative, has released its first “Fresh from the Catskills” Holiday Gift Guide 2012 that includes ideas for giving locally grown and handcrafted products from local farmers and holiday markets. The guide features county-by-county listings on where to cut Christmas trees, sources for holiday decorating, and festive regional dining options with gift certificates for take-home enjoyment this holiday season.

“The Catskills region founded the modern Christmas tree market when Catskills farmer Mark Carr was said to have hauled two ox sleds of evergreens into New York City in 1851 and sold them all,” says Tara Collins, communications director for the Watershed Agricultural Council (WAC), publisher of the guide. “Today, visitors from New York, New Jersey and Connecticut, and local folks from throughout the region, come to the Catskills for our large selection of trees and to share the outdoor farm experience with family and friends.

The “Fresh from the Catskills” Holiday Gift Guide is a resource for residents from the NYC metro area planning trips to the Catskills region and local consumers who want to support farmers by buying local gifts for individuals and businesses. Retailer locations, phone numbers, email, and websites are listed to make locating these businesses easy. It also includes regional one-day, multi-vendor opportunities at indoor locations throughout Delaware, Greene, Schoharie, Sullivan, and Ulster Counties.

The guide contains nearly 100 regional listings for 18 honey collectors; 14 wool and fiber makers; 11 outlets for wreath, flowers, and holiday decorations; 9 cut-your-own tree farms; 8 wine, beer and spirits makers; 6 holiday farmers’ markets; 5 pottery and handmade gifts outlets; 4 farm-to-table restaurants; 4 jelly and jams varieties; 3 botanical/soap lines; and 2 holiday bakers in one easy-to-access resource.

“It’s better than the 12 days of Christmas line-up,” Collins says.

“Fresh from the Catskills” is a new campaign promoting specialty crops in the Catskills aimed at informing local consumers and visitors about where to find locally grown produce at farmers' markets, farmstands and pick-your-own farms in Delaware, Greene, Schoharie, Sullivan and Ulster counties.

Funding for the campaign comes from a grant to the Watershed Agricultural Council from New York State Department of Agriculture & Markets through the United States Department of Agriculture Specialty Crop Block Grant Program and Pride of NY.

“Supporting local farmers and farm merchants is especially significant during the holidays. Shopping small and local has a tangible economic impact for these businesses,” she says. “Connecting with farmers, growers and merchants at retail shops and markets makes the season all the more festive, while supporting rural communities.”

For a complimentary copy of the “Fresh from the Catskills” Holiday Gift Guide 2012, visit BuyPureCatskills.com.

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Tara Collins

Sonia Janiszewski
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