Vice President, Sales & Marketing, at eXtéresAUTO Shares How to Build an Effective Online Presence for Automotive Dealerships

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Las Vegas, NV (PRWEB) September 26, 2012

The Internet landscape is constantly evolving. Yearly, monthly and even daily, new changes to how a consumer searches for products and services online are rolled out. The task of keeping up can be daunting for even the most Internet savvy dealer.

One of the ways that dealers and managers can be the most effective in getting their dealership to the top of the heap with the least out of pocket, in comparison to more traditional advertising sources, is search engine optimization (SEO). Understand that SEO is much more than the latest and hottest Internet buzzword; SEO is targeted marketing that can get the dealership in front of car shoppers.

Another important aspect of the dealership’s online presence is its online reviews. Increasingly, people are utilizing reviews to help decide which dealership they will buy a car from or where they will take their car for service. Dennis will cover best practices for asking and receiving positive reviews from happy customers, and show dealers and managers how to make their positive reputation the envy of their competitors. Dennis Colome is sharing his expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

1. Learn the real facts about how to build a robust SEO strategy that plays by Google’s rules.

2. Learn how to define a reputation management process that improves the dealership’s
overall reputation, presence in search and has the greatest impact on its bottom line.

3. Learn how to handle the increase in phone calls (a result of having a tremendous review presence) and get the most out of them.

4. Hear best practices for how to allocate the dealership’s marketing budget between online and traditional marketing sources.

5. Learn to identify when it makes sense to use PPC advertising.

Dennis Colome is vice president, sales & marketing, at eXtéresAUTO, the leading search asset management provider, combining the number one dealer-rated SEO and online reputation management solutions for dealerships. Colome started selling cars in 1976 and spent 14 years running his own dealership before consulting for dealerships.

He’s widely recognized as one of the country’s top dealership trainers and a pioneer in helping auto retailers adapt their businesses to meet the needs of the ever-evolving Internet customer. With nearly three decades of industry experience, his career spans positions at Autobytel Inc., izmocars, Half a Car Group and Reynolds & Reynolds, prior to joining eXtéresAUTO.

Dennis Colome will be speaking to dealers and managers on how to build an effective online presence at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV. For more information about Dennis Colome and other speakers, visit: http://www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS

Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com.

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com

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