Nissan Selects dwinQ to Connect Social Media to Paris Motor Show

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Nissan adopted dwinQ's automated social media sharing platform to enable Paris Motor Show guests to automatically share their experiences with Facebook friends in real-time. No smartphone required. Pictures on magazine covers, sharing the new Nissan DeltaWing and a Times Square replica all shared on Facebook in real-time simply by being present. It is fun for guests and will provide Nissan with social media amplification.

The solution has immersive activities for guests and expands the audience for Nissan to include event guests’ social network friends.

Nissan announced that it has selected dwinQ to support its “Social Experience at Paris Motor Show,” starting Thursday in Paris, France. dwinQ’s social sharing platform adopted by Nissan includes onsite registration, automated guest identification at activation points and Facebook integration that allows guest to automatically post and share their onsite experiences with social network friends in real-time.

Excerpts from the announcement include:

“From on-stand RFID activation points to a live Google+ Hangout with the creator of the awe-inspiring Nissan DeltaWing, a full spectrum of social activities will include millions in the Paris Motor Show conversation.”

“Once the doors to the show are open, no fewer than twelve individual RFID (Radio Frequency IDentification) activation points will be available on the Nissan stand. Through a simple sign-up process, visitors can easily link their on-stand experience with friends via their Facebook account by using a hands-free passive ultrahigh-frequency (UHF) RFID system created by dwinQ, a social-media technology company based in Massachusetts.”

dwinQ founder and CEO Patrick J. Sweeney II commented, “Nissan is a true innovator in bringing automated social media sharing to the Paris Motor Show. Guests will be able to have fun onsite, record their experiences in real-time and simultaneously engage with Facebook friends without having to take out their smartphones. The solution has immersive activities for guests and expands the audience for Nissan to include event guests’ social network friends. It is a great example of creatively fusing the physical and digital worlds.”

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About dwinQ
dwinQ helps global consumer brands engage with event and venue guests by providing fun, interactive environments that automate the sharing of onsite experiences with friends on social networks in real-time. Brands benefit by securing favorable brand associations embedded in personal social posts, generating additional brand impressions delivered to guests’ social network audiences and gaining access to in-depth consumer demographic and psychographic data. Guests have fun. Brands benefit. dwinQ is Based in Cambridge, MA USA and has activated some of the world's largest event venues with social media and photo sharing including golf's U.S. Open, the Olympic Games, Paris Motor Show and eight ski mountains operated by Vail Resorts.

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Bret Kinsella
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