It has been more than two years since Vocus acquired HARO and from a branding perspective, there’s still a segment of the community that isn’t aware of the acquisition.
Beltsville, MD (PRWEB) July 10, 2012
The website for Help A Reporter Out, (HARO) has a new look and feel, parent company Vocus (NASDAQ: VOCS), announced today. The color scheme and branding are now more closely aligned with that of Vocus, though the function and value of the service itself has not changed in the slightest.
HARO fields upwards of 220 queries a day from 30,000 reporters and bloggers seeking sources for specific stories they are writing. Those queries are sent in an email newsletter three times a day, five days a week to more than 150,000 sources, who are invited to respond using a temporary anonymous email assigned to that reporter for that specific query – if their expertise matches the reporter’s request. Urgent queries are also posted to HARO’s Twitter account.
“It has been more than two years since Vocus acquired HARO and from a branding perspective, there’s still a segment of the community that isn’t aware of the acquisition. As such, we are beginning to align the brands visually,” said Vocus Small Business Evangelist and HARO Founder, Peter Shankman. “I’d be remiss if I didn’t point out that we’ve remained true to our word, and the service, that has rewritten how journalists and sources find each other around the world, still remains free.
Vocus has begun to roll out new products and premium HARO services. The product, for example, has been integrated into the new Vocus Marketing Suite allowing users to establish key words for searching results. HARO newsletters can contain as many as 70+ queries and the key word searches allow users to narrow down the results to the subjects of their choosing.
Success stories from both reporters and sources occur daily, are plentiful and are frequently share on HARO’s Facebook page and on the Vocus blog. “Three weeks after responding to the HARO query, I was on a plane to Florida to shoot four national television appearances,” said Lisa De Fazio a media dietician in a HARO case study. “I did not expect that to happen.”
Founded in 2008 by Peter Shankman, Help a Reporter Out was acquired by Vocus in late 2010. HARO founder Peter Shankman remains with Vocus signing on as a vice president and small business evangelist and maintains an active influence over the operation of HARO. He frequently presents tips and tricks with videos and blog posts themed “Brand in 60 Seconds” and headlined the recent 2012 Vocus User Conference with a keynote speech.
Vocus (NASDAQ: VOCS) is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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