Vocus Releases its Most-Read Blog Posts of Q3 2012

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Case studies, the case for social media and Vocus reviews trending online now

As the potential of integrated social media, content and publicity marketing becomes clearer, marketers and businesses are getting hungrier for case studies and guidance on how to achieve it.

Vocus (NASDAQ:VOCS) has released its Q3 2012 most-read blogs. The popular reads on Vocus and PRWeb continue trends observed in Q2 2012 that reinforce case studies and multimedia as the most favored online content.

The findings also signified an evolution in online marketing: less “how-to” and more “how to do it better.” Content that answered the question “why?” was also popular – offering value-propositions for online marketing, public relations and social media practices.

“As the potential of integrated social media, content and publicity marketing becomes clearer, marketers and businesses are getting hungrier for case studies and guidance on how to achieve it,” says Chris Pilbeam, managing editor of the Vocus blog. “It’s awesome to be able to share so many Vocus customer stories as examples of best-practice digital marketing.”

The top 5 posts on the Vocus Influence Marketing & PR Best practices blog for Q3 2012 are:

1)    Video: Three Customers Review the Vocus Marketing Suite – after its arrival, the Vocus Marketing Suite received praise from a variety of customers, from PR agencies to small businesses to marketing teams of brands.
2)    Purple Trout: The Vocus Marketing Suite Just Found us a New Client – this case study of the Vocus Marketing Suite takes a deeper look at how this business used VMS to generate revenue.
3)    Path to Influence: An Industry Study of SMBs and Social Media - a brand new, statistically-valid study, with our partner Duct Tape Marketing, of how small and medium-sized businesses (SMBs) are using social media.
4)    Ten Ways to Adapt to the Evolution of Social Media – after seeing Brian Solis speak at the Ragan Conference for Corporate Communications in Las Vegas, we summed up the most interesting points about the future of social media from his keynote.
5)    Fifty Essential Social Media Marketing Stats – for those still not convinced about the power of using social media for their brand, these stats showcase how social media can help you reach your audience and deliver results. They also express the dangers of not having your brand on social.

The top 5 posts on BloggingPRWeb for Q3 2012 are:

1)    Tips on Pitching a Reporter From a Longtime HARO Editor – we recently added a new team member to the blog, and a very experienced one at that: former Help a Reporter editor Laura Spaventa joined us as a community manager and since she’s been with the service since its inception, she provided some insider tips on getting the most media coverage out of HARO.
2)    11 Marketing and PR Boards to Follow on Pinterest – Pinterest has been that hot social media network all-a-buzz this year while marketers and PR pros are figuring out how to use it to drive traffic, engagement and sales.
3)    15 Must Read Small Business Marketing Blogs – a niche we serve with our software, we try to service small businesses with helpful and free marketing resources to better their biz.
4)    PRWeb is #1 in SEO – after numerous Google algorithm updates and PRWeb product improvements, our product team did some vigorous testing to see how PRWeb stacked up against its competitors. Turns out, we’re #1, in more than one way.
5)    7 Tips for Better Press Release Results with PRWeb – “how to write press releases” and “how to get better press release results” are commonly searched terms, so we decided to give our best insider tips on news releases that work.

Vocus does consider guest blogs for the both blogs, with preference given to its customers – especially case studies and tips from our user base – across all the Vocus companies including PRWeb, Help-A-Reporter-Out, North Social and iContact. However, we will consider vendor-neutral thought leadership posts. The best way to pitch a guest post is to engage us on Twitter @Vocus.

About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Forward-Looking Statement
This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

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