New Year's Resolutions Survey Reveals Goal Shifts from 2002 to 2012: Overall Health and Fitness Beat Out Weight and Smoking Goals

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FC Organizational Products LLC, the official consumer products licensee of the FranklinCovey Co. brand, released the results of its annual New Year’s Resolutions Survey, which polled more than 1,000 adult consumers throughout the United States during late October 2011. The first version of the research was conducted in 2002, providing a 10-year perspective on the most common goals for Americans. The 2012 New Year’s Resolutions Survey found that respondents’ top three New Year’s resolutions for 2012 were also on the 2002 list: (1) become more physically fit; (2), improve one’s financial condition; and (3), improve health. However, the number one goal of weight loss in 2002 fell to fourth on the list in 2012, and overall health and fitness issues increased in priority, potentially a reflection of the aging baby boomer population and cultural shift from body weight to overall fitness.

FC Organizational Products LLC issues 2012 New Year's Resolution survey findings (www.franklinplanner.com)

Three of the four New Year's resolutions that fell off the Top 10 List since 2002 involve career changes, suggesting that Americans may be hesitant to venture into career changing moves in today’s economy.

The #1 goal of weight loss in 2002 fell to fourth on the list in 2012, and overall health and fitness issues increased in priority, potentially a reflection of the aging baby boomer population and cultural shift from body weight to overall fitness.

FC Organizational Products LLC, the official consumer products licensee of the FranklinCovey Co. brand, today released the results of its annual New Year’s Resolutions Survey, which polled more than 1,000 adult consumers throughout the United States during late October 2011. The first version of the research was conducted in 2002, providing a 10-year perspective on the most common goals for Americans.

The 2012 New Year’s Resolutions Survey found that respondents’ top three New Year’s resolutions for 2012 were also on the 2002 list: (1) become more physically fit; (2), improve one’s financial condition; and (3), improve health. However, the number one goal of weight loss in 2002 fell to fourth on the list in 2012 and overall health and fitness issues increased in priority, potentially a reflection of the aging baby boomer population and cultural shift from body weight to overall fitness.

New to the 2012 Top 10 Resolutions are:

  • Read more
  • Change overall attitude: be more positive
  • Travel more
  • Do more volunteer work

Interestingly, four resolutions fell off the Top 10 List since 2002 (see list below), three of which involve career changes, suggesting that Americans may be hesitant to venture into career changing moves in today’s economy.

  • Quit/reduce smoking
  • Change career or job
  • Continue education
  • Improve work habits and career situation

Priorities shift slightly within demographics groups:

  • Women still placed high priority on losing weight, making it their number two resolution.
  • Younger adults (ages 21-39) had career change, continue education, and improve work habits round out their top 10 list.
  • Not surprisingly, part-time and unemployed adults rated positive attitude as a top five priority.

As in the 2002 survey, respondents were asked to rate their overall satisfaction with life. Interestingly, that number increased modestly, today at 7.0 on a 10 point scale of 1 = Not At All Satisfied and 10 = Extremely Satisfied, versus 6.8 in 2002.

Full survey results will be available on http://www.franklinplanner.com on December 1, 2011.

Survey Methodology
FC Organizational Products surveyed a nationally representative sample of 1,000 male and female consumers, 18-years and older across the United States through a third-party organization in late October 2011. The survey’s resulting sampling error rate is at the 95 percent confidence level.

ABOUT FC ORGANIZATIONAL PRODUCTS LLC
FC Organizational Products LLC is a global retailer and the exclusive worldwide consumer products licensee of the FranklinCovey™ brand owned by FranklinCovey Co. FC Org. Products helps individuals and organizations achieve greater organization, productivity, and success. The Company’s products are sold throughout Europe, Asia, Australia, and the Middle East and in more 15,000 retail outlets across North America, including FranklinCovey stores. Some of the Company’s best-known consumer products include ever popular FranklinCovey planners, PlanPlus™ Online, as well as a line of laptop bags and totes. In recent years, the company has added thousands of organizational tools and accessories to its product offering. For more information, please visit http://www.franklinplanner.com.

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