Social media is an essential element in any national or local internet marketing campaign, as it allows businesses to reach out to consumers and peer institutions through direct networking, while also facilitating Search Engine Optimization.
Brooklyn, NY (PRWEB) January 08, 2012
Online marketing firm Ajax Union is hosting a free social media webinar for small business owners at 12 p.m. on Jan. 10, 2012. The social media webinar will be hosted by Sarah Mogin, the PR & Social Media manager of the SEO company, and registration is currently available online at http://www.AjaxUnion.com/webinar.
"Social media is an essential element in any national or local internet marketing campaign, as it allows businesses to reach out to consumers and peer institutions through direct networking, while also facilitating Search Engine Optimization. Our goal is to teach business owners how and why social media can work for them," said Mogin, who helped to shape the business marketing company's new AnewB Booster plans for daily social media activity.
The social media webinar will demonstrate the how activity on Facebook, Twitter, Google+, and other prominent networks can help business owners promote themselves through online marketing. In addition to general tips, the webinar will provide compelling statistics and examples of how many small businesses are already using social media to their advantage. Mogin will focus both on the steps small business owners can take in-house and the potential benefits of hiring an internet marketing company to oversee more intensive social media campaigns.
Among other topics, the webinar will cover the merits of Facebook advertising, which allows for a higher level of targeting than many other ad models, including pay-per-click search engine marketing. When online marketing with Facebook ads, Mogin notes, advertisers can narrow down their audiences by precise demographics, including age, gender, and location, as well as specific interests.
"With Facebook, it's easy to set up a business marketing campaign targeting clients' competitors, or even non-competing Facebook pages that their target clientele are likely to follow. For example, women interested in a high-end Manhattan hair salon might also be fans of boutiques and restaurants in the same area," Mogin said.
The social media webinar is part of Ajax Union's recent series of seminars on the different types of online marketing. The internet marketing business has a Google AdWords webinar scheduled for Feb. 16, 2012 at 12 p.m. lead by David Gscheidle, a PPC specialist at Ajax Union.
"Different business marketing strategies work on different kinds of consumers. Some consumers are likely to click on search engine listings and paid advertisements, making them a great fit for search engine marketing. Other consumers may connect with a brand by 'liking' them on Facebook or signing up for their mailing lists, then making a purchase down the line. We're helping businesses cover all the bases by learning how to promote themselves holistically," said Tierney Oberhammer, Marketing Communication Specialist for Ajax Union.
To learn more about how Ajax Union is different from other online marketing companies, visit the firm online at http://www.AjaxUnion.com or call 800-574-0444. Ajax Union is present on Facebook and Twitter at http://www.facebook.com/AjaxUnion and http://twitter.com/AjaxUnion, with an SEO New York blog at http://www.AjaxUnion.com/blog.