iContact Announces Integration with LinkedIn

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iContact customers can now share and promote email content directly on LinkedIn

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Integrating with LinkedIn is a natural step for us. It’s a natural complement to our existing Facebook and Twitter integration.

Vocus (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, announced today that its email and social media marketing platform, iContact, now integrates with LinkedIn social networking. This addition will help small and medium-sized businesses share their email campaigns on LinkedIn. It allows posting, tracking and scheduled social posting directly to LinkedIn.

In October 2011, iContact announced improved integration with Facebook and Twitter, including both email integration and standalone social posting and tracking. The addition of LinkedIn profile and group posting adds extra reach to content delivered through iContact, and increases the depth of iContact’s social integration.

“LinkedIn has been the most requested social network by our users,” said Eddie Howard, iContact Product Manager. “Integrating with LinkedIn is a natural step for us. It’s a natural complement to our existing Facebook and Twitter integration.”

iContact already allows email recipients to Like, Tweet, Share, or Google +1 any emails delivered with iContact. Now, with Facebook, Twitter and LinkedIn integration complete, iContact users can promote their own campaigns on social networks directly.

The addition of group posting will also allow iContact customers to post content in groups they belong to, own, or administrate. Like, comment and click tracking are all included in the package.

LinkedIn integration is free of charge for iContact customers.

To learn more about iContact’s integration with LinkedIn, please visit http://blog.icontact.com/blog/icontact-linkedin-integration.

About Vocus
Vocus (NASDAQ: VOCS) is a leading provider of cloud-based marketing and PR software that helps businesses reach and influence buyers across social networks, online and through the media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus is used by more than 120,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

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