Shop Direct Group Selects Adthena for Search Marketing Competitor Intelligence and Analysis

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Adthena to enhance Competitor Analysis and Search Marketing Campaigns for Shop Direct’s multi-million pound Search spend.

The Most Powerful Search Competitor Analysis Tool (PPC/SEO)

The Most Powerful Search Competitor Analysis Tool (PPC/SEO)

‘’As part of our continuous drive to be efficient and maintain our Market share in Search we have chosen Adthena because of its unprecedented capability to report on Competitor activity"

Adthena, provider of SEM Search Competitor Intelligence and Analytics, today announced that Shop Direct Group has selected Adthena’s Enterprise ‘Platinum’ Edition to provide detailed information on all their competitor activity across their Search Engine Marketing spend. Shop Direct group are the UK’s largest online and home shopping retailer with some of the Country’s best known brands. SDG chose Adthena for the unprecedented depth of information on competitor spend, CPC’s, Ads, Market share and more. The retailer will be launching Adthena across their core Brands, including Littlewoods, isme, very.com and K and Co.

Michael Wheeler, Head of Search – PPC for Shop Direct Group, ‘’As part of our continuous drive to be efficient and maintain our Market share in Search we have chosen Adthena because of its unprecedented capability to report on Competitor activity. Not only will we now be able to react with and almost instant response to any activity that threatens our market position, but we will also be able to plan and execute highly efficient SEM campaigns.’.

Russell Smart, Sales & Marketing director at Adthena quoted, “Shop Direct is a great win for us, adding such companies to our client list provides an excellent endorsement of the power of Adthena. It will not only drive forward their digital marketing activities but also keep all their brands ahead of their competitors. We are immensely proud and excited to be working with such a company."

About Shop Direct Group;

Shop Direct Group Ltd, is the UK's largest home shopping retailer, with sales of around £1.7bn. To support the expected growth of online retailing, Shop Direct Group has a highly valuable and efficient infrastructure that no other UK retailers can rival - sourcing, warehousing, single pick and pack distribution, home delivery to customers.

About Adthena
Adthena is one of world’s most popular SEM Competitor Search Analysis Solutions.

Adthena’s Search Competitor Intelligence is unique - it finds all your competitors and all the keywords that are relevant to your market place. It not only reports on the competitors and keywords but also reacts to the fluidity of ranking, spend, share of voice and all other PPC / SEO activity - giving you unparalleled knowledge of your Search market.

Benchmark all your SEM campaigns with one complete tool and be the king of your market.
Adthena is trusted around the world to deliver detailed and powerful in-depth competitor analysis reports for a wealth of companies ranging from finance, Insurance, retailers, and many more.
For further information please visit http://www.adthena.co.uk Copyright 2012.

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Faseeh Shams
Adthena
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