Real time location based services need to focus on making users comfortable...
San Francisco, CA (PRWEB) June 20, 2012
LocoShake, a social discovery company focused on privacy and simplicity, has released the beta version of its Phone app and is seeking beta testers.
LocoShake shows users the real time location of nearby members and allows users to discover a tidbit of information about other members. The LocoShake community can send a message to each other with a built in IM feature.
"Real time location based services need to focus on making users comfortable with the radically new concept of sharing your real time location with the world," said Tom Lasater, Founder and CEO of LocoShake.
Customizable privacy settings that adjust to the comfort level of each user are part of LocoShake’s current minimal feature-set. LocoShake has four simple levels of privacy:
- Share exact location with everyone, publicly shares the user's exact location on a map and on a list of nearby users.
- Share only approximate distance with everyone, only shares the user's distance from other users on a list. This does not show an exact location on a map.
- Share exact location only with friends, allows selected friends to view the user's exact location on a map and on a list of nearby users.
- Share only approximate location with friends, allows selected friends to view the user's approximate distance from them on a list. This does not share an exact location with friends.
"Further, refinements are on the way, but we feel these four choices are easy to understand and cover a wide range of comfort levels," said Lasater.
“Our beta version has some issues such as battery consumption, which we are solving. However, if you are an early adopter and would like to test LocoShake, please download the LocoShake iPhone app and give us some feedback," said Lasater.
About Tom Lasater
Tom Lasater is a serial entrepreneur who founded PeerMe, and in the late 1990's started several internet companies in China as well as Gigmania and ACL Wireless, a leader in mobile IM, in India and other Southeast Asian countries.
To find out more, please visit http://www.locoshake.com.
To download the app, please visit the App Store, http://bit.ly/LwVVvo.